Accounts on the Move
Monday, November 22, 2010
  • Chrysler
    Doner
    Chrysler tapped Doner to handle its dealer and retail advertising account, worth an estimated $500 million. Fallon previously handled work for Chrysler, but resigned the account to work on Cadillac.
  • Reckitt Benckiser
    Euro RSCG Worldwide
    Reckitt Benckiser named Euro RSCG Worldwide as its global creative agency of record for its Durex and Scholl brands. This news follows RB's recent acquisition of SSL and the addition of these brands to the company's portfolio. Euro RSCG was appointed the sole global creative agency for RB in 2006.
  • Fage
    Mullen
    Mullen was named U.S. agency of record for Fage Greek yogurt. Mullen will handle strategic brand planning, creative development, media planning and buying and digital marketing duties. Ogilvy & Mather previously handled the account.
  • Research in Motion
    In review
    Research in Motion, maker of the BlackBerry, parted ways with its agency, Leo Burnett, and placed its advertising account in review.
  • Butterball
    Young & Rubicam
    Young & Rubicam New York was named agency of record for Butterball turkey, charged with handling strategy, creative, digital and retail initiatives.
  • El Pollo Loco
    In review
    El Pollo Loco placed its $20 million advertising account in review.
  • Plimoth Plantation
    Genuine Interactive
    Plimoth Plantation tapped Genuine Interactive to design and build a new Web site for the museum.