Monday, March 7, 2011
- Publicis Groupe and Carat
Walt Disney Co. is splitting its $1 billion media account between Publicis Groupe and Carat. Publicis Groupe will handle home video, gaming and movie studio work, while Carat will handle the theme park division. - Draftfcb Chicago
Nestlé named Draftfcb Chicago its agency of record for Tombstone Pizza. The agency will be responsible for digital, mobile and social media elements. Nestlé acquired Tombstone Pizza from Kraft in 2010, a brand that has had limited marketing support for the past four years. Draftfcb will now be charged with revitalizing the brand's history. The agency also handles advertising for the DiGiorno and California Pizza Kitchen brands within the Nestlé portfolio, business it also acquired from Kraft in 2010. Draftfcb's work is expected to debut later this year. - Ammirati
Burn, an energy drink owned by Coca-Cola, named Ammirati New York as its global agency of record. Scope of work includes strategic planning and creative development, branding, package design and point of sale for the brand that is in nearly 100 countries. - iris
Iris has been tapped by global household giant, Reckitt Benckiser, to handle the bulk of its digital marketing and eCRM strategy and implementation for its North American brands. Digital campaigns will go live in USA & Canada this month. Brands will include: Airwick, Cepacol, Clearasil, Delsym, Durex, Easyoff, Finish, Franks Red Hot, French's, Lanacane, LiceMD, Lysol, Mucinex, Resolve, Scalpicin, Veet, Woolite, Limeaway, RidX, Old English and dCon as well as multi-brand platforms Our Home Our Planet and Home Solutions News. - Definition 6
Definition 6 has been named agency of record for Rubbermaid Commercial Products, a brand of Newell Rubbermaid. The agency will handle all traditional and digital marketing initiatives. - JWT New York
JWT New York was awarded creative chores on Lean Cuisine's $40 million advertising account. - In review
Ally Bank placed creative chores on its $90 million advertising account in review. Bartle Bogle Hegarty, New York, presently handles the account. - M&C Saatchi, Los Angeles and KSL Media, Los Angeles
M&C Saatchi, Los Angeles and KSL Media, Los Angeles were name creative and media agencies of record, respectively, for UGG Australia's line of men's footwear, outerwear and accessories. - Arnold Worldwide and Sid Lee
Arnold Worldwide was named Dell's global agency of record, to handle the brand's small and medium business division. In addition, Sid Lee will handle consumer marketing chores. - Media Options
Media Options Inc. has been awarded radio creative and media duties for Shady Grove Fertility Centers. - Genuine Interactive
Sullivan Tire named Genuine Interactive as its first digital agency of record. The assignment was won after a review of regional digital agencies and billings were not disclosed.
