Accounts on the Move
Monday, March 21, 2011
  • Microsoft
    Mediavest and Universal McCann
    Microsoft split it $1 billion media account between Mediavest, tapped to handle strategy and planning, and incumbent Universal McCann, slated to manage Microsoft's media planning and buying outside of North America.
  • Burger King
    Crispin Porter & Bogusky
    Burger King has parted ways with its agency, Crispin Porter & Bogusky, after seven years.
  • Prestige Brand Holdings
    The VIA Group
    The VIA Group has been named agency of record for Prestige Brand Holdings, a worldwide consumer goods company. VIA began working with Prestige late last summer, and in November launched an integrated campaign for PediaCare. In addition to PediaCare, the agency will now handle Prestige brands such as Luden's, Chloraseptic, Little Remedies, Clear Eyes, Efferdent, Compound W and Comet.
  • United Way of Toronto
    BBDO Toronto
    United Way Toronto has selected BBDO Toronto as its agency of record.
  • Dial for Men
    Red Tettemer & Partners
    Red Tettemer & Partners was tapped to handle creative chores and brand strategy on Henkel's Dial for Men brand. Scope of work includes TV, digital pre-roll video, packaging, in-store, event marketing and internal communications. Energy BBDO previously handled the account.
  • Friendly's
    In review
    Friendly's has placed its media and marketing chores in review. Work is currently handled by Zimmerman Advertising.
  • Propel Zero
    In review
    Propel Zero placed its advertising account in review. Goodby, Silverstein & Partners previously handled the account.
  • Tribe Mediterranean Foods
    Genuine Interactive
    Genuine Interactive was named digital agency of record for Tribe Mediterranean Foods and its Tribe Hummus and Veggie Patch brands.
  • Global Pari-Mutuel Services
    Mechanica
    Global Pari-Mutuel Services named Mechanica to help build, brand and launch a global gaming platform focused on the movement of financial instruments, such as stocks, bonds and indices.
  • Tourism Australia
    In review
    Tourism Australia placed its US, Canada and Latin America (Brazil and Argentina) PR work in review. Tourism Australia has invited its incumbent PR agency to participate in the review. Los Angeles-based Fleishman Hillard has been working on PR with Tourism Australia since 2008. AAR Partners is managing the review process.