Wieden + Kennedy New York was awarded creative chores for Heineken and Heineken Light brands.
The United States Coast Guard has selected LM&O Advertising as its agency of record following a review. The Arlington, Va. firm has been awarded a one-year contract with annual renewal options that could extend the agreement through April 2016. The account is worth $32 million over five years. Cossette, New York was the agency of record for the Coast Guard through the completion of their last option year in September. Beginning in October, Detroit-based Campbell Ewald handled the account on an interim basis during the agency review process. LM&O will provide creative strategy and development, media planning and buying, as well as digital and event marketing services.
Caesar's Entertainment Corporation has awarded promotional duties to G2. The agency will handle creative and strategic duties for the development of national and local multi-platform campaigns. The company's flagship brands include Caesars, Bally's, Harrah's, World Series of Poker and Horseshoe.
AutoZone tapped Doner to handle creative chores on its $60 million advertising account.
CommunityAmerica credit union selected Bailey Lauerman as its advertising agency of record. The Nebraska-based agency will provide a full range of marketing services, including strategic planning, creative, digital and media planning and buying.
Due to strategic differences, LeeReedy/Xylem Digital, Denver has resigned as advertising agency of record for Atkins Nutritionals, Denver. Billings were $1 million.
Doner was named media agency of record for home building company, PulteGroup.
L'Oreal named R/GA its U.S. digital agency of record for brands including Giorgio Armani Beauty, Yves Saint Laurent Beauty, Lancome and Kiehl's.
NYCA was named agency of record for the San Diego County Credit Union. The agency will oversee media strategy and buying, and creative elements, including TV, radio and outdoor.
Jackson Spalding's JS Creative division was named agency of record for Primrose Schools. The business includes a national online, interactive ad campaign and local print, digital and radio advertising for the franchise company's 225 schools in 30 U.S. markets. The agency will also handle national media planning and buying, advertising, and promotions support for the market cooperatives in Atlanta, Dallas, Denver and Houston. Jackson Spalding has been the PR agency of record for Primrose since 2008.
SolutionSet was selected by the merchandising operation of The Metropolitan Museum of Art to be its direct to consumer marketing partner. The agency will provide The Met Store with direct mail marketing, online initiatives, a new marketing database and campaign analytics.
Marimekko, a Finnish textile and clothing company, has selected T3 to handle its marketing strategy in the United States.