Night Agency was awarded digital and social media responsibilities for Tequila Avión.
Draftfcb Chicago was named multicultural agency of record for PACCAR Parts, a Division of PACCAR, Inc., a client since 1992. The agency previously worked with PACCAR Parts on a project basis for its multicultural work, handling creative and translation chores.
Virgin HealthMiles has tapped FORGE worldwide for a series of assignments. The account was previously handled on a project basis by various traditional and digital partners. Billings were not released.
The Velvet Foundation, a non-profit organization committed to establishing a National Museum of American LGBT History & Culture in Washington, D.C., named LeeReedy/Xylem Digital as its first advertising agency of record. An undisclosed budget will go to advertising plus online and social media content development. First work breaks in September.
LBi was awarded Coca-Cola's global digital duties for its 2012 Olympics sponsorship. SapientNitro previously handled the work.
Advanced Micro Devices tapped Ideasicle to create a national consumer promotion, "The VISIONary of the Year Awards" to highlight individuals that combine passion and technology to achieve their dreams.
DLB Group Worldwide was selected by Matriskin to create, design and maintain its Web site and other online promotions for its skin care products.