Monday, July 18, 2011
- Starcom
Burger King shifted its $300 million media buying duties from Mindshare to Starcom. - Big Spaceship
Big Spaceship was tapped by Chobani yogurt to be agency of record for the company's Champions line of yogurt, designed for children. The agency will oversee all integrated marketing for Chobani Champions, including branding, package design, digital, mobile, social and brand partnerships. Big Spaceship's first work for Chobani Champions will launch this summer. Billings were not disclosed. - Exopolis
Exopolis was named digital agency of record for SunnyD, part of the Sunny Delight Beverages Co. - Big Fuel
T-Mobile USA tapped Big Fuel as its social media agency of record.
