Tuesday, September 6, 2011
- goodness Mfg.
Bolthouse Farms consolidated advertising of all consumer products including carrots, beverages, salad dressings and vinaigrettes with goodness Mfg. The agency will develop new marketing concepts for baby carrots and all other company consumer products. Crispin Porter + Bogusky previously handled the account. - Cramer-Krasselt
Global footwear retailer and manufacturer Weyco Group has named the Milwaukee office of Cramer-Krasselt as advertising and media agency of record for its Florsheim, Stacy Adams and Nunn Bush brands. The agency will be responsible for branding, advertising, digital and sales/retail promotion for the company's three principal brands. - Secret Weapon Marketing
Secret Weapon Marketing, the agency that handles only three clients at a time, filled the final slot in its three client roster with 1-800-DENTIST. Creative duties were previously handled in-house. - 22squared
22squared was named agency of record for Jackson Hewitt Tax Service. The agency will handle brand planning, creative, media buying and planning, and design responsibilities. Creative launches in January 2012. The agency bested GSD&M and The Richards Group for the win. Zimmerman previously handled the account. - Rokkan
JetBlue tapped Rokkan as its head digital agency. Huge previously handled the work. - Cactus
Cactus has been selected to provide strategic marketing and advertising services for the launch of Denver's Clyfford Still Museum. Opening on November 18, the museum will be home to 2,403 artworks by Still, the majority of which have never been seen by the public. - Colle+McVoy
Indian Motorcycle selected Colle+McVoy to lead its international branding, advertising, creative, design, retail and interactive marketing strategy. - AMP Agency
NFL PLAYERS Inc., the exclusive licensing and marketing subsidiary of the NFL Players Association, has hired AMP Agency to handle strategic and creative duties that include brand consultation for the NFL PLAYERS brand, and creative development and support for signature events and properties. - Pierce-Cote Advertising
Pierce-Coté Advertising was named agency of record for Cape Cod Healthcare. The agency will provide strategic brand development, media planning and placement, and creative services.
