Anheuser-Busch tapped Starcom to handle its U.S. media planning and research alongside Anheuser-Busch’s in-house media planning and buying unit, Busch Media Group. Research and planning duties for all the company’s beer brands span national, local and digital media.

Philips Electronics split its global media account between MPG and incumbent, Carat. MPG was awarded duties for the client's Consumer Lifestyle division (consumer electronics, appliances and other products) in North and South America, and Southern Europe. Carat retained chores for that unit elsewhere and also retained duties for the company's Lighting and Healthcare units globally.

Mike's Hard Lemonade placed its creative advertising account in review. The incumbent, the New York office of Arnold, will not defend.

Tierney has retained and expanded its relationship with long-time partner Verizon Wireless. It is now the public relations agency of record for Verizon Wireless’ entire Philadelphia Tri-State. Over the past 13 years, Tierney has supported Verizon Wireless’ efforts in the central, northeastern and southeastern Pennsylvania markets. The agency was recently selected to expand its business to also include southern New Jersey and Delaware.

Warschawski added Robert Talbott, a men's and women’s clothing brand, to its client roster. Spending was not released.

The Simpson Spring Company named Strategis as its agency of record.

Tegrit Group selected GodwinGroup as its branding and marketing agency.