Haworth Marketing + Media was awarded national media planning and buying duties for Caribou Coffee.

Team One has been hired by Icelandic Glacial Natural Spring Water to overhaul the brand’s creative identity, global packaging designs and promote its 2012 North American expansion. Work will begin immediately. New logo and packaging updates are expected in spring 2012.

AeroShot Pure Energy, a brand that delivers consumers an instant airborne shot of energy, named Mechanica as its first agency of record. Spending was not released.

Cronin and Company has been tapped by Neopost USA, a producer of mailing and shipping products, for a direct mail campaign and microsite development. The direct mail campaign supports Neopost USA’s launch of its IS-280 iMeter postage meter, a low-volume mail meter for small businesses.

OneRoof Energy, a San Diego-based solar energy products company, has awarded NYCA additional work on its advertising account: Web design and identity projects.

Madigan Pratt & Associates was awarded North American digital marketing, advertising and public relations chores for Rosalie Bay Resort in Dominica.