Sony Ericsson tapped PHD as its global media planning and buying agency. PHD was awarded a two-year contract. MEC previously handled the account.
Groupo Campari/SKYY Spirits has appointed Butler, Shine, Stern & Partners as lead agency on its Espolon Tequila business. The agency will lead all communication efforts effective immediately.
Jack in the Box expanded its relationship with Horizon Media by awarding the agency digital media planning and buying duties.
Amstel Light placed its creative account in review, parting ways with its agency, The Richards Group.
Mike's Hard Lemonade awarded Grey creative work on its $10 million advertising account. ArnoldNYC previously handled the account.
Pest control company, Truly Nolen named the Phoenix office of Cramer-Krasselt its first integrated agency of record, following a review. The agency will handle branding, advertising, media buying and planning, public relations and social media duties.
Kelliher Samets Volk added ACORN, a division of totes-Isotoner and a comfort footwear brand, to its roster. The account, previously handled by local design firms, was awarded after a regional review. Billings were not disclosed.
Kohler placed its creative account in review, parting ways with its agency, GSD&M, who will not defend the work.
BCF was awarded a branding campaign for The Limelight Lodge of Aspen, Colorado. The agency will handle a brand re-positioning, website creation, public relations and social media strategies and tactics.
Bridgestone Corp. tapped Optimedia to handle media buying and planning for its Bridgestone and Firestone brands. The Richards Group previously handled the work.
After a three-month review, the Jackson Hole Travel and Tourism Joint Power Board named Cactus, Denver, as its first-ever advertising agency of record. Other review participants included Barnhart and CCT Advertising, both Denver, and Blend Creative and Treeline, both Jackson, Wy. A $1.2 million budget will support print, digital, social, outdoor and radio advertising, and public relations, with first work breaking this winter.
Cross, a manufacturer of pens, timepieces and personal accessories, has named Erwin Penland as its agency of record for advertising and marketing communications.