Unilever placed its global media account, estimated at $6 billion, in review. Incumbent agencies MindShare and PHD will defend their work.
Novartis tapped Starcom as its global media agency of record. The account, valued at $600 million, was previously handled by MEC.
Ogilvy & Mather was tapped as global creative agency for Philips. DDB previously handled the work.
Heineken USA named Droga5 as the agency of record for its Amstel Light brand. The agency will handle strategic and creative development to support brand growth in the U.S. The Richards Group previously handled the account.
DDB Worldwide announced that its San Francisco office has been named marketing agency of record for STP, a fuel and oil additives brand, following a review. The agency has been tasked with creating, developing, executing and managing the STP integrated marketing communications plan that includes TV, Radio, Digital, Store Associate Programs and Race Track Activation.
Allen & Gerritsen was named agency of record for Papa Gino’s.