CEC Entertainment, operator of 554 Chuck E. Cheese’s stores in 48 states and beyond, selected The Richards Group as its agency of record. The agency will oversee brand planning, creative development, media buying and digital marketing. The campaign, launching in the second half of 2012, will include TV, radio, print, interactive and social media, in-store, and other promotional components.
Benjamin Moore & Co. shifted its advertising account to Mullen following a review. Mullen will be responsible for creative development and media planning and buying. Cramer-Krasselt, New York, previously handled the account and did participate in the review.
Edible Arrangements named Stern Advertising of Cleveland, OH as its national creative agency, tasked to handle TV, online and print elements. Hot Dish Advertising of Minneapolis, MN will continue to serve as Edible Arrangements’ regional advertising agency handling advertising for co-ops along with franchise development marketing.
Creature was named lead creative agency for Dickies. Goodby Silverstein & Partners previously handled the account.
After a two-month review, the government-funded, university-led Greater Philadelphia Innovation Cluster for Energy-Efficient Buildings, selected LevLane as its first agency of record. Spending was not released. The initial assignment will be the development of a brand identity.
180Amsterdam was named lead global agency for ASICS. Vitro previously held that role but remains the brand’s U.S. agency of record.
Burger King added Mother and David to its list of roster agencies.