Accounts on the Move
Monday, January 16, 2012
  • Chuck E. Cheese
    The Richards Group

    CEC Entertainment, operator of 554 Chuck E. Cheese’s stores in 48 states and beyond, selected The Richards Group as its agency of record. The agency will oversee brand planning, creative development, media buying and digital marketing. The campaign, launching in the second half of 2012, will include TV, radio, print, interactive and social media, in-store, and other promotional components.

  • Benjamin Moore
    Mullen

    Benjamin Moore & Co. shifted its advertising account to Mullen following a review. Mullen will be responsible for creative development and media planning and buying. Cramer-Krasselt, New York, previously handled the account and did participate in the review.

  • Edible Arrangements
    Stern Advertising

    Edible Arrangements named Stern Advertising of Cleveland, OH as its national creative agency, tasked to handle TV, online and print elements. Hot Dish Advertising of Minneapolis, MN will continue to serve as Edible Arrangements’ regional advertising agency handling advertising for co-ops along with franchise development marketing.

  • Creature
    Dickies

    Creature was named lead creative agency for Dickies. Goodby Silverstein & Partners previously handled the account.

  • Greater Philadelphia Innovation Cluster
    LevLane

    After a two-month review, the government-funded, university-led Greater Philadelphia Innovation Cluster for Energy-Efficient Buildings, selected LevLane as its first agency of record. Spending was not released. The initial assignment will be the development of a brand identity.

  • ASICS
    180Amsterdam

    180Amsterdam was named lead global agency for ASICS. Vitro previously held that role but remains the brand’s U.S. agency of record.

  • Burger King
    Mother and David

    Burger King added Mother and David to its list of roster agencies.