Initiative was named media agency of record by Roadside Attractions, a film company specializing in the theatrical distribution of independent films. The agency will handle all media planning, buying and digital marketing efforts. The account will be managed out of Initiative’s Los Angeles office.

The Weinstein Co. placed its media buying and planning accounts, estimated at $100 million, in review. Palisades Media Group currently handles the work.

RadioShack has split with its creative agency, Butler Shine Stern & Partners.

Verizon Wireless placed its digital creative account in review, in an effort to consolidate work at one agency.