MediaCom has been awarded digital media responsibilities in the U.S. for Subway. The new digital appointment makes MediaCom Subway’s agency of record for all media planning and buying in the U.S. Publicis Modem was the previous digital agency of record.
The Watsons was named agency of record for Grand Central Terminal.
Safety-Kleen Systems, a provider of environmental services, oil re-refining and responsible cleaning solutions, named the New York office of Cramer-Krasselt its agency of record for recycled motor oil brand EcoPower. The assignment includes advertising, branding, digital, media and public relations chores.
Mountain Hardwear, a provider of outdoor apparel, equipment and accessories, selected Colle+McVoy as its agency of record to lead its global branding, marketing and communications duties.
The Geppetto Group was named agency of record for the 142nd Ringling Brothers and Barnum & Bailey Circus show, the Virginia based family entertainment property owned by Feld Entertainment. The agency will handle all aspects of creative including, TV, print, out-of-home, digital, point of purchase and in-school programs.
After a three-month review, Denver Zoo has selected Cactus, Denver, as its agency of record. All advertising had been handled in-house and on a project basis following the 2008 closure of the zoo’s previous AOR, McClain-Finlon. Other review finalists included Karsh & Hagan, Philosophy Communication, and Monigle Associates, all Denver. A budget of under $1 million will go to broadcast, print, digital, out-of-home advertising, and social media.
Tillamook County Creamery Association, maker of Tillamook branded natural cheeses, yogurt and other dairy products, hired Vendor, Inc. to promote its line of products in two new campaigns, one specifically for Texas and one aimed at several Western markets.
Vladimir Jones was named agency of record for Comex Group, a manufacturer and distributor of quality paints and coatings. The agency will handle creative, digital, media, insight, public relations and social media support.
Rinnai America Corporation named Miller Brooks as its agency of record to support the Georgia-based company’s brand management, advertising and marketing efforts.