Media Storm has been named agency of record for Open Road Films.
Zimmerman Advertising was named creative and media agency of record for Extended Stay Hotels. The budget is estimated between $17-$20 million.
Initiative was named media agency of record for Sonos, a manufacturer of Wireless HiFi Systems. The agency will handle all media planning, buying and digital marketing efforts. The account will be managed out of Initiative’s Los Angeles office.
First Tennessee Bank selected the New York office of KSL Media as its media planning and buying agency.
Following a two-month review, The Telluride Tourism Board awarded Cultivator Advertising & Design a three-year term as advertising agency of record. An annual budget of under $1 million will go to national online and direct response advertising, especially in support of warm weather attractions including Telluride’s film and music festivals. First work will break in the spring.
MEC was named media agency of record for Lavazza. The assignment covers both Italy and international markets and the appointment is effective beginning in May. Media Italia retains the business in Italy until April.
Charlie Brown’s Restaurant tapped Looney Advertising and New Media to launch a regional campaign, consisting of print, web, direct mail, social media, PR, and POP components.
The Philadelphia Industrial Development Corporation selected LevLane as its strategic marketing and communications firm. The two-year contract encompasses business focused marketing, via social and other digital media, collateral creative and design.
Yellin/McCarron has taken over media planning and buying duties for five former Cleveland Communications clients: Harvey Building Products, iParty, MEFA, Miltons, and USFHP. Carol Cleveland, President and owner of Cleveland Communications announced her retirement at the end of the year.