Brunner was named agency of record for the Pennsylvania Lottery. The agency won the account following a review that began last September. The five-year contract, worth $185 million ($37 million annually), became effective on March 19. The agency will be responsible for all facets of the PA Lottery’s advertising and related services, including brand insight and strategy, research and planning, creative, media planning and buying, digital, public relations, social media, and mobile marketing chores.
The Bermuda Department of Tourism named Fuseideas as its advertising agency of record in North America. The Boston-based agency won the account, estimated at $13 million, following a review.
Sole Society, a members-only shoe shopping site providing exclusive access to personalized selections of high-quality, affordable shoes, hired RPA as its agency of record to handle digital media planning and buying.
The Watsons were named agency of record for fresh&co., a Manhattan quick service restaurant known for it’s locally sourced, all natural ingredients.
Allen & Gerritsen has added Boston Interiors, Bank Rhode Island, and Museum of Science, Boston to its client roster. A&G has assumed responsibility for these three clients as their previous agency of record, Boston-based Gearon Hoffman, continues to wind down its operations.
Following a mandated review, Colorado Lottery has retained the incumbent Cactus, Denver, as its advertising agency of record for the next three years. Before Cactus initially won the account, in 2007, Karsh & Hagan Denver handled it. An annual marketing budget of $14.9 million will support ongoing and new TV, radio, online, outdoor and print advertising, in English and Spanish, plus email and social media, promotions, event marketing and public relations.
BCF has developed new brand positioning for the Limelight Lodge of Aspen, CO.
re:group was named the marketing communications agency for Citizens Bank. The agency will be responsible for developing Citizens’ advertising campaigns and providing support for branding and retail promotions.