Accounts on the Move
Monday, April 16, 2012
  • Hillshire Farm
    Butler, Shine, Stern & Partners
    Hillshire Farm, a brand owned by the Sara Lee Corporation, hired Butler, Shine, Stern & Partners as agency of record for its full portfolio of smoked sausage and lunchmeat products.
  • Zicam
    Zicam has selected Grok as its U.S. advertising agency. The firm will be responsible for the development of creative campaigns across all platforms for the brand.
  • Optiwind
    ArnoldNYC was named global agency of record for Optiwind, a wind turbine technology company that allows businesses and schools to generate all or most of their power onsite. The assignment includes branding, multi-platform digital, trade shows, content development, website design and multimedia that will be adapted for a wide variety of audiences, cultures and languages.
  • Organic Valley
    Organic Valley hired Minneapolis-based agency Solve to broaden and expand its consumer base.
  • Bayer Advanced
    AMP Agency
    Bayer Advanced selected AMP Agency to develop the DuraZone Weed and Grass Killer Own Your Zone event tour.
  • Vorex
    Nelson Schmidt
    Vorex, a provider of cost-effective, on-demand enterprise resource planning solutions, selected Nelson Schmidt as its agency of record to create and execute a marketing communications plan for Vorex’s new Professional Services Automation suite targeting the small business market.