LendingTree selected Ocean Media as its media planning and buying agency of record.

Protagonist has been selected as the North American agency of record for Lavazza coffee, after a review. Protagonist will serve as lead agency, responsible for multi-channel strategy and creative, social media initiatives, and the coordination of PR and in-store support through partner agencies Susan Magrino Agency and Upshot, respectively.

The Milk Processor Education Program (MilkPEP) tapped MGSCOMM as its Hispanic-marketing agency, replacing SiboneyUSA, which is closing its doors.

Allen & Gerritsen has been named agency of record for national non-profit youth leadership organization, City Year.

TargetCast added Illva, Edmunds and Janus Capital Group to its client roster.

Brolik added Everlast Wordwide, Alex's Lemonade Stand Foundation and Havahart to its client roster.