Quaker Oats tapped Organic as its digital agency of record, following a review. The agency will handle duties for core Quaker brands, such as: Quaker Oats, Quaker Chewy Granola and Quaker Rice Cakes, among others.
Verizon Wireless tapped AKQA as a strategic digital marketing partner. AKQA’s New York office will serve as the lead office for the Verizon Wireless account, which will include digital assignments such as e-commerce, business-to-business, mobile interface design and in-store digital experiences.
Panera Bread named Cramer-Krasselt as creative agency on its estimated $42 million advertising account. The agency will handle the account out of its Chicago office. Maxus North America will continue to provide Panera Bread with media planning and investment services. Mullen previously handled the creative account.
DishLATINO, a subsidiary of DISH Network, has added MARCA to its agency roster for the U.S. Hispanic market.
BLITZ was awarded the Aruba Tourism Authority digital business.
Rockland Trust Company, a full-service commercial and retail bank based in Hanover, Mass., hired FORGE Worldwide to handle its brand strategy and advertising needs. VOX Marketing previously handled the account. Billings were not disclosed.