Go Daddy tapped Deutsch New York as its agency or record. Deutsch created Go Daddy’s "Inside / Out" campaign, running during the Olympics.

Mission Media was named agency of record for The Maryland Zoo in Baltimore. The agency will handle event management and support, advertising, campaign development, interactive, website and e-mail hosting, social media management, and grassroots marketing. The partnership is a multi-year agreement.

The Watsons was named agency of record for NY-based eateries, Cafe Metro.

BBDO Atlanta was named agency of record for Carters childrens’ products.

The Massachusetts Office of Travel and Tourism (MOTT) selected Connelly Partners as its agency on record to further develop its brand and profile. The agency will coordinate MOTT’s advertising, design, digital, social media, and public relations. The agency, which has held MOTT’s destination marketing contract since 2008, prevailed in a RFP process initiated in March. The contract has a maximum term of four years.