Monday, July 2, 2012
  • Vera Bradley Cramer-Krasselt Chicago

    Vera Bradley tapped Cramer-Krasselt Chicago to handle brand strategy, advertising, digital, media buying and planning, retail, public relations, CRM and social media chores.

  • HenkelMEC

    MEC was tapped as media agency for Henkel’s retail hair care business in Malaysia. The appointment came after a pitch with two other international media agencies. MEC Malaysia will be responsible for all media planning and buying assignments for Henkel’s portfolio of brands including digital display.

  • MaacoRed Tettemer + Partners

    Red Tettemer + Partners was named agency of record for Maaco. Creative duties were previously handled in-house. Work will include TV, online and collateral. Spending was not released.

  • LenovoMullen North Carolina

    Mullen North Carolina was named digital agency of record for Lenovo’s e-commerce practice and will run the account out of its Winston-Salem office. The agency will handle digital media strategy, planning and buying.

  • Hartford HealthCareMintz & Hoke Media Only

    Hartford HealthCare tapped Mintz & Hoke Media Only as its media partner following a regional agency search.

  • FlowPay Solveris Marketing + Communications

    FlowPay selected Solveris Marketing + Communications to execute its marketing branding efforts.

  • PROBARStruck

    PROBAR, a provider of healthy plant-based food products selected Struck to lead its rebranding initiative. The agency will handle product line branding and marketing, print collateral, product nomenclature, visual identity development, brand architecture and packaging.