Vera Bradley tapped Cramer-Krasselt Chicago to handle brand strategy, advertising, digital, media buying and planning, retail, public relations, CRM and social media chores.
MEC was tapped as media agency for Henkel’s retail hair care business in Malaysia. The appointment came after a pitch with two other international media agencies. MEC Malaysia will be responsible for all media planning and buying assignments for Henkel’s portfolio of brands including digital display.
Red Tettemer + Partners was named agency of record for Maaco. Creative duties were previously handled in-house. Work will include TV, online and collateral. Spending was not released.
Mullen North Carolina was named digital agency of record for Lenovo’s e-commerce practice and will run the account out of its Winston-Salem office. The agency will handle digital media strategy, planning and buying.
Hartford HealthCare tapped Mintz & Hoke Media Only as its media partner following a regional agency search.
FlowPay selected Solveris Marketing + Communications to execute its marketing branding efforts.
PROBAR, a provider of healthy plant-based food products selected Struck to lead its rebranding initiative. The agency will handle product line branding and marketing, print collateral, product nomenclature, visual identity development, brand architecture and packaging.