MEC MEC was tapped as media agency for Henkel’s retail hair care business in Malaysia. The appointment came after a pitch with two other international media agencies. MEC Malaysia will be
responsible for all media planning and buying assignments for Henkel’s portfolio of brands including digital display.
Red Tettemer + Partners Red Tettemer + Partners was named agency of record for Maaco. Creative duties were previously handled in-house. Work will include TV, online and collateral. Spending was not released.
Mullen North Carolina Mullen North Carolina was named digital agency of record for Lenovo’s e-commerce practice and will run the account out of its Winston-Salem office. The agency will handle digital media
strategy, planning and buying.
Struck PROBAR, a provider of healthy plant-based food products selected Struck to lead its rebranding initiative. The agency will handle product line branding and marketing, print collateral, product
nomenclature, visual identity development, brand architecture and packaging.