Accounts on the Move
Monday, July 2, 2012
  • Vera Bradley
    Cramer-Krasselt Chicago
    Vera Bradley tapped Cramer-Krasselt Chicago to handle brand strategy, advertising, digital, media buying and planning, retail, public relations, CRM and social media chores.
  • Henkel
    MEC was tapped as media agency for Henkel’s retail hair care business in Malaysia. The appointment came after a pitch with two other international media agencies. MEC Malaysia will be responsible for all media planning and buying assignments for Henkel’s portfolio of brands including digital display.
  • Maaco
    Red Tettemer + Partners
    Red Tettemer + Partners was named agency of record for Maaco. Creative duties were previously handled in-house. Work will include TV, online and collateral. Spending was not released.
  • Lenovo
    Mullen North Carolina
    Mullen North Carolina was named digital agency of record for Lenovo’s e-commerce practice and will run the account out of its Winston-Salem office. The agency will handle digital media strategy, planning and buying.
  • Hartford HealthCare
    Mintz & Hoke Media Only
    Hartford HealthCare tapped Mintz & Hoke Media Only as its media partner following a regional agency search.
  • FlowPay
    Solveris Marketing + Communications
    FlowPay selected Solveris Marketing + Communications to execute its marketing branding efforts.
    PROBAR, a provider of healthy plant-based food products selected Struck to lead its rebranding initiative. The agency will handle product line branding and marketing, print collateral, product nomenclature, visual identity development, brand architecture and packaging.