Accounts on the Move
Monday, July 16, 2012
  • SABMiller
    MEC

    MEC was awarded SABMiller’s European media planning and buying account, valued at $100 million. The agency will now work on brand building and communications planning across Europe for brands including Peroni Nastro Azzurro, Grolsch, Miller Lite, Cristal, Carling Black Label, Crown Lager and Bulmers Original cider.

  • Giro
    Cutwater

    Giro, a manufacturer of protective gear and accessories for action sports, tapped Cutwater to handle brand strategy and creative for a new product line.

  • El Encanto
    SK+G Advertising

    SK+G Advertising was named agency of record for El Encanto resort in Santa Barbara.

  • Rec Boat Holdings
    Padilla Speer Beardsley

    Padilla Speer Beardsley was named agency of record for Rec Boat Holdings, which manufactures and distributes Four Winns, Glastron and Wellcraft boats. The agency will handle advertising, public relations, and digital and social media duties.

  • Facing History and Ourselves
    RP3 Agency

    Facing History and Ourselves, a company that works with educators to improve their effectiveness in the classroom, tapped RP3 Agency with its overall rebranding, including the redesign of its website.

  • Penn Foster
    Allen & Gerritsen

    Allen & Gerritsen has been selected by Penn Foster, an online distance learning provider, to redesign the school’s brand strategy.