Blink Fitness, a chain of affordable gyms in the Tri-state area, tapped Redscout, part of the MDC Partners network, to grow the brand and evolve its member experience. Redscout's new positioning for Blink will inform innovation, service redesigns and future communications. "By going to the heart of what really motivates people and by looking at fitness through a totally different lens, we've uncovered a new way to get people who don't normally think about fitness to see it as something that can play a big part in changing their lives for the better," said Jonah Disend, founder and CEO of Redscout.

In an effort to expand its appeal as one an exclusive luxury travel destination, Bal Harbour, Florida hired Partners + Napier New York to develop new brand and marketing strategies, following a review that included six agencies. The agency will develop a brand identity and communications platform to support the destination's vision for growth, with a focus on increasing tourism, residential sales and brand awareness. The Bal Harbour account is being led by Andrea Spiegel, managing director of Partners + Napier New York, who brings significant experience leading and developing luxury and travel brands, including JetBlue Airways, Lufthansa Airlines, Travelocity, Cunard Line, Virgin America, Departures Magazine, and Conde Nast Traveler. "We were impressed by Partners + Napier's proven track record working with travel brands targeting the luxury consumer and are excited they are helping us with the next phase of our brand strategy." said Carolyn Travis, executive director of tourism for Bal Harbour. Bal Harbour spent $1.8 million on measured media in 2012, according to Kantar Media.

Translation was named social media and agency of record for Champs Sports. The agency will be responsible for marketing communications leadership, general services and social media management and analysis. Translation will help Champs Sports establish a consistent look across its in-store, digital and social channels and provide regular analysis of marketing initiatives and ad spends. "Translation will play a key role in strengthening Champs Sports' position in the marketplace from both cultural and business perspectives," said Scott Burton, director of marketing at Champs Sports. Champs Sports spent $5.9 million on measured media between January and September of 2013, according to Kantar Media.

Gorilla Glue and O'Keeffe's hired Curiosity Advertising as their digital agency of record to execute a website redesign, digital/social strategy and content development. The Gorilla Glue Company is a manufacturer of adhesive solutions for DIY-ers, woodworkers and professionals. O'Keeffe's Company is a family business that develops, manufactures and sells three skincare products: Working Hands, Healthy Feet and Life Out There. Gorilla Glue is O'Keeffe's parent company. The new partnership will allow both Gorilla Glue and O'Keeffe's to strengthen their digital presence with new websites and user-generated content playing an important role in their digital strategy. "We were very impressed with Curiosity's experience in the digital space across a variety of consumer product brands," said Matt Kemme, vice president of marketing and innovation. "We are excited to have Curiosity as a partner to help Gorilla engage and educate consumers online." The new websites are scheduled to launch in the first half of 2014. Gorilla Glue spent $2.7 million on measured media between January and September of 2013, while O'Keeffe's spent $3.4 million on measured media during the same time frame, according to Kantar Media.

RealBeanz, a ready-to-drink iced coffee brand, named JWALK as its agency of record and 5W Public Relations as its PR agency of record, following separate reviews. Founded in 2010, RealBeanz iced coffee comes in seven different flavors like Cappuccino/Energize, Caramel/Focus, Vanilla Nut/Relax and Mocha/Resist, combining coffee with vitamins and energy-infused herbs. JWALK will handle brand strategy, brand planning and creative across multiple mediums, including experiential, digital, and social. The agency will also create in-store marketing and sales collateral. "We know how to build brands from the ground up, in categories from fashion to spirits and beverage to hospitality," said Doug Jacob, CEO of JWALK. "We're thrilled to be onboard."