- Ogilvy & Mather Advertising New York
Ogilvy & Mather Advertising New York was tapped by Nationwide Insurance to develop a brand campaign featuring Peyton Manning of the Denver Broncos that promotes Nationwide's insurance and financial services. The Manning campaign will launch during the 2014 football season and include television, print, digital and out-of-home elements. Nationwide announced a multi-year marketing agreement with Manning on May 30. "We are proud to add Ogilvy & Mather to our creative family and look forward to developing compelling creative that connects the Nationwide brand with consumers across the nation," said Matt Jauchius, chief marketing officer for Nationwide. "As the agency that originally helped develop our famous On Your Side slogan 50 years ago, we're confident in Ogilvy's unique ability to bring to life the authentic connection that Nationwide shares with Peyton Manning to drive meaningful business results." McKinney will continue to lead creative work for Nationwide's Join the Nation marketing campaign. Universal McCann, Wasserman Media Group, PMM, Moxie and Edelman are also part of Nationwide's agency roster. Nationwide spent $306 million on measured media in 2013, up from $250 million spent in 2012, according to Kantar Media.
- Jackson Hewitt
Jackson Hewitt Tax Services named SS+K as its creative advertising agency of record, and Allscope Media as its media agency, following a review. 22squared previously handled the work. SS+K was tapped to handle a rebranding effort to empower consumers and franchisees. Marketing elements will center on Jackson Hewitt as the financial partner for hardworking Americans. "SS+K will be collaborating with Jackson Hewitt to drive innovation in branding, customer engagement and loyalty, building on Jackson Hewitt's strong brand, established national footprint and award winning business model," said Dave Prokupek, Jackson Hewitt's new CEO. "Our industry is undergoing rapid change and SS+K has the vision to help differentiate the Jackson Hewitt brand and to drive sales." The campaign will include online, offline and direct marketing components. Jackson Hewitt spent $6.7 million on measured media in 2013, down from $15.1 million spent in 2012, according to Kantar Media..
- Bailey Lauerman
Cuties, a brand of California Clementines and Mandarins from Sun Pacific, hired Bailey Lauerman, as its agency of record. The agency is charged with brand strategy, creative development, media strategy, planning and placement and public relations for Cuties, as well as additional brands and products within the Sun Pacific portfolio. "We were very focused on finding a partner that was culturally compatible with our team, in addition to having phenomenal strategy and creative work," said Victoria Nuevo-Celeste, vice president of marketing for Sun Pacific. "Bailey Lauerman demonstrated a deep understanding of our business and a passion for our products. Our new partnership will be vital as we continue to bring sweet, delicious, easy to peel Cuties and other branded fruit to American families." Bailey Lauerman's first assignment is preparing new Cuties work for the Produce Marketing Association's Fresh Summit Convention + Expo in October, with consumer work debuting shortly thereafter -- all with an eye toward Cuties season, which runs from November through April. "We may be many miles from Southern California, but our agricultural Nebraska roots give us a great appreciation for Sun Pacific's orchard farming operations and the rapid growth potential of the Cuties brand," said Andy Fletcher, chief executive officer for Bailey Lauerman. - Full Contact AdvertisingFull Contact Advertising was named agency of record for Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches. Papa Gino's Incorporated, the holding company for Papa Gino's and D'Angelo Grilled Sandwiches, tapped the agency to provide full-service marketing communications and advertising services for more than 300 Papa Gino's and D'Angelo Grilled Sandwiches locations across New England. Full Contact will handle strategic planning and research responsibilities, as well as creative development and brand management across both brands. "We are thrilled for the chance to work with two great and iconic New England brands," said Marty Donohue, Partner and Co-creative Director of Full Contact. "Papa Gino's and D'Angelo are institutions around this region that are loved by generations of people. We can't wait to reignite those passions with their current customers and introduce both brands to new fans along the way." Papa Gino's spent $2.8 million on measured media in 2013, up from $2.5 million spent in 2012, per Kantar Media.
- The Partnership
Whynatte Latte, a canned, ready-to-drink coffee/latte, named Atlanta-based agency, The Partnership, as its agency of record. The beverage, also based in Atlanta, is currently available at retail supermarkets, convenience stores, bars and restaurants in Atlanta and Boston, and online via its e-commerce site. The account had previously been handled in-house and was won following an informal review. The Partnership will handle a variety of digital and traditional media duties and help Whynatte expand into additional retail cities and locations. Director Peter Farrelly and actor Owen Wilson are investors in the company, after becoming fans of the product while filming in Atlanta.
