- Darling Agency
Based on prior project work, Genpact, New York, tapped Darling Agency as its first advertising agency of record. Previous advertising was handled on a project basis by Darling, beginning in 2013, and other agencies. Genpact, a now-independent spinoff from General Electric, helps businesses transform and run their operations. The agency will develop global digital advertising, apps, brand identity and website, targeting C-level executives at Fortune 1000-sized companies in the U.S. and internationally. First work will be a redesigned website and a thought leadership content filtering app, both launching in July. Genpact spent $2.7 million on measured media in 2013, up from $6,000 spent in 2012, according to Kantar Media. - Starcom
ASICS tapped Starcom as its global media agency, to handle global communications strategy as well as all media planning and buying, and data and analytics. The account was awarded following a review and will be handled out of Starcom's Los Angeles office. Working in partnership with 180 Amsterdam, ASICS' global creative agency, Starcom will develop an integrated communications model across 14 markets globally. - Kingsday
Kingsday scored additional work for the global MINI brand in Munich, launching its first social media campaign, focused on content creation and giving the brand a particular voice throughout varying social network channels. Kingsday has been working with MINI in the Netherlands to help launch the MINI Paceman and the new MINI. "If there's one car brand where social plays a pivotal role, it's MINI," said Sander Volten, managing partner at Kingsday. "They have a strong personality and a very vocal fan base. We're extremely excited to help them bring social to the online world." - DOJO
DOJO was awarded advertising, marketing and interactive duties for three new clients: Polk Audio, Definitive Technology, both Sound United brands, and VisitNapaValley. As agency of record for each brand, the San Francisco-based agency will be handling all marketing duties ranging from strategy to TV, print, online, mobile, social and media buying elements. In addition, the agency is also handling project work for SK Planet, a subsidiary of South Korea's largest mobile operator, SK Telecom. First work will launch in the fall. "2014 is proving to be an exciting year, and the addition of these new clients is just the beginning," said Marty Wenzell, president of DOJO. "Agency of record for two Sound United brands, fun new work for our Napa neighbors, and a work-in-progress project for SK Planet -- all great cultural fits and opportunities for exceptional work."
- Findr Interactive
Findr Interactive was tapped to handle digital media and advertising communications for the North American division of Parisian silversmith brand, Christofle. The digital agency is charged with increasing Christofle's online presence and advancing digital brand identity through website enhancement as well as digital and mobile campaigns. First work for the agency is building Christofle's consumer-facing registry website for brides-to-be. "Our goal for Christofle is to create a compelling digital presence to match their sterling reputation amongst luxury consumers and incomparable position as the foremost leader in the art of silver," stated Luba Tolkachyov, co-founder of Findr Interactive. Christofle spent $1.2 million on measured media in 2013, up from $158,000 spent in 2012, according to Kantar Media. - Javelin Marketing Group and Touchpoint Integrated Communications
Javelin Marketing Group and Touchpoint Integrated Communications were awarded direct response television (DRTV) creative, media planning and buying, and call center management duties for The Humane Society of the United States. Work will focus on developing new DRTV spots to raise funds to help end animal cruelty. "After conducting an extensive agency review, we felt Javelin and Touchpoint were the best qualified to help improve our results while building and reinforcing our brand," said Jaclyn Albanese, director of integrated marketing for The Humane Society of the United States. New work launches this month and tells the story of real donors and how donating to The Humane Society of the United States makes a real difference in the lives of animals. The Humane Society spent $5 million on overall measured media in 2013, down from $5.7 million spent in 2012, according to Kantar Media.
