Monday, July 21, 2014
- Anomaly
Anomaly scored additional work for Procter & Gamble when it was named lead creative agency for Duracell. The agency will handle both traditional and digital work, which was previously handled by The Acme Idea Co. and Saatchi & Saatchi, respectively. - BARKER
Interactive agency BARKER acquired BrandWire, a digital marketing agency based in New York City. The addition enhances BARKER’s digital marketing offerings and adds three international brands -- Letarte, Roche Bobois and Jacadi-- to the firm’s client roster. "What attracted us to BrandWire was not merely the additional expertise in outbound digital marketing and SEM, but specifically the prestige of these blue chip clients,” said John Barker, president and chief Idea officer of BARKER. “Roche Bobois, Letarte and Jacadi each represent the pinnacle of quality in their respective categories, and adding these admired brands to our roster reaffirms BARKER's strategic commitment to luxury and prestige brands as one of our primary practice areas." “Creating BrandWire and building its business and capabilities has been a thrilling endeavor. As we grew, it became clear that we needed to offer our clients a broader suite of services and expertise,” said Christopher Tiso, founder and president of BrandWire. - Lowe Campbell Ewald
Following a review, Lowe Campbell Ewald was awarded a large piece of business for the U.S. Fund for UNICEF, which supports UNICEF's work through fundraising, education and advocacy in the United States. The account will be run out of Lowe Campbell Ewald's New York office. Work consists of a full-scale branding campaign including traditional, social, digital and mobile elements. The United Nations Children's Fund, UNICEF, works in more than 190 countries and territories to save and improve children's lives, providing health care and immunizations, clean water and sanitation, nutrition, education and emergency relief. "It is an honor to be awarded the opportunity to work with the U.S. Fund for UNICEF," said Sal Taibi, president of Lowe Campbell Ewald's New York Office. "UNICEF's mission to save and protect the world's most vulnerable children could not be better aligned to our mantra to create work with purpose. We are eager to begin working with the organization to advance such a noble and purposeful effort." New work will launch this fall. - Mullen
Following a review, Mullen was named agency of record for Ulta Beauty. The Richards Group previously handled work for the beauty retailer. Ulta Beauty spent almost $18 million on measured media in 2013, according to Kantar Media. - Publicis Kaplan Thaler
Red Lobster tapped Publicis Kaplan Thaler as its creative agency of record, following a review. Grey previously handled the account. Publicis Kaplan Thaler bested Barkley, The Martin Agency and Olson for the win. New work will debut in 2015.
