California Pizza Kitchen tapped Los Angeles-based Stun Creative as its creative advertising agency of record, following a review. The agency will create and produce all of the brand's advertising initiatives for 2015. Media buying, planning and social media were not part of the review process and remain unaffected. "The Stun Creative team stood out during the selection process," said Ashley Ceraolo, Vice President of Marketing for CPK. "The agency developed a creative strategy that demonstrated a thorough understanding of our consumer and category." Added Brad Roth, Founder/Principal, Stun Creative: "We are excited to work with CPK on rebranding over 60 restaurants that will be redesigned in the New Year. It's a great opportunity to work with a beloved brand optimizing their casual dining experience and dining options with more farm to table menu items." California Pizza Kitchen spent $2.5 million on measured media in 2011, $158,000 in 2012 and $147,000 in 2013, according to Kantar Media.

Publicis 133 LUX Singapore has been named global digital and social media agency for Accor's Global Luxury and Upscale segment. Sofitel, Pullman and MGallery are among Accor's luxury hotel brands that the agency will be managing from its Southeast Asia headquarters based in Singapore. The announcement came just three months after Accor moved its Global Luxury and Upscale marketing operations from Paris to Singapore in an effort to grow its market share of luxury travel consumers in Asia Pacific. The global luxury market is valued at $1.8 trillion. Asian consumers currently account for almost half of global luxury sales. "Luxury consumption is fast changing, but we are confident that we can deepen Accor's luxury credentials even further through the strategic use of social media platforms," says Jae Soh, General Manager of Publicis 133 LUX Singapore. "We believe Asia is the perfect destination to take our luxury and upscale brands to the next level," said Rick Harvey Lam, Senior Vice President Luxury and Upscale Brands, Global Marketing, Accor Hospitality. "We look forward to collaborating with Publicis 133 LUX Singapore in upping the ante regionally and globally." Accor operates more than 300 hotels across three brands: Sofitel Luxury Hotels, Pullman Hotels & Resorts and MGallery Collection. It recently launched several upscale hotels across Asia Pacific that include Sofitel So Singapore, Sofitel Bali Nusa Dua, Pullman Saigon Centre and Pullman Khao Lak Katiliya Resort and Spa.