Monday, May 4, 2015
- Moses Inc.
Phoenix-based Olympian Labs tapped Moses Inc. to create a branding campaign to educate consumers about its line of dietary supplements that contain pure raw ingredients. The ad reflects the company's philosophy: "Don't say it unless you mean it." Olympian Labs requires extensive testing of its products to ensure their quality and to meet all industry and legal standards. The company aims to produce clean and natural vitamins and supplements with honest labels. - Solve
Solve was hired by the North American division of Lactalis Group to expand its President brie brand and introduce Galbani Italian cheese to U.S. consumers. The agency will be responsible for positioning, target audience definition, connection strategy and messaging across traditional, digital, social and in-store channels. Solve is partnering with MarketingLab in Minneapolis for grocery shopper activation. Joanne Davis Consulting managed the review. Work will debut this summer. "With interest in food becoming an increasingly important part of the American culture, it's a wonderful time to be working with authentic, specialty cheese brands like President and Galbani," said John Colasanti, CEO of Solve. - NAIL
Popcorn, Indiana, creator of popcorn and whole grain snacks, tapped NAIL Communications as its agency of record, following a review. The Providence-based agency will create a national marketing campaign for Popcorn, Indiana, focusing primarily on out-of-home elements. "NAIL is known for creating big ideas that get big results for CPG companies like Mike and Ike, Stonyfield and Food Should Taste Good," said Hitesh Hajarnavis, CEO of Popcorn, Indiana. "Between their creative insights and the chemistry with our team, we look forward to working together to making a splash in the popcorn aisle." Popcorn, Indiana, spent $696,000 on measured media the first nine months of 2014, according to Kantar Media. - CP+B Miami
CP+B partnered with the National Marine Manufacturers Association (NMMA), producers of the Progressive Insurance Miami International Boat Show, to rebrand the event for its 75th year in 2016. The event, taking place February 11-15, 2016, is relocating to a new venue on Virginia Key at the Miami Marine Stadium Park and Basin. The agency will create new branding and design content consisting of TV, radio, digital, print and out-of-home advertising. "CP+B's reputation as a powerhouse global creative team with an understanding of the Miami market will help NMMA re-position the Miami International Boat Show in its new location and raise the bar on marketing efforts," said Thom Dammrich, President of the National Marine Manufacturers Association. - Current Lifestyle Marketing
Club Med selected Current Lifestyle Marketing, part of the Interpublic Group of Companies, as its public relations agency of record, following a review. The agency is charged with developing integrated communications programs supporting its portfolio of more than 65 resorts worldwide, including the Caribbean, Asia, Africa, the United States, South America, Europe, the Indian Ocean and the Middle East. The account will be run out of Current's New York office under the leadership of Sara Joseph, senior vice president and the agency's travel practice head. "We are honored to be working with Club Med and proud to add this remarkable market leader to our travel portfolio," said Virginia Devlin, president of Current. "We'll be working to distinguish unique offerings from the growing competition in this category and enticing discerning travelers to discover today's Club Med."
