Monday, June 8, 2015
- Naked Communications
WWF UK tapped Naked Communications as its digital content partner following a pitch to launch "Wear It Wild," the charity's first national fundraising event. Held on June 5, the event asked people to go "as wild as they dare for the day." The charity's long term goal is for "Wear It Wild" to be a major event in WWF's annual calendar, bringing WWF's work to schools, businesses and organizations throughout the UK. "We've lost more than half of our wildlife populations in forty years. That's a frightening statistic," said Rachel Bloodworth, head of public engagement for WWF. "We hope to raise not only vital funds to help us protect species and their habitats, but also to raise awareness of the scale of the issue we're facing. Naked did a great pitch and we're excited to be working with them to take on this challenge. WWF spent $7 million on measured media in 2014, up from $6.2 million spent in 2013, according to Kantar Media. - The Richards Group
American Signature tapped The Richards Group as its agency of record. The furniture company has more than 125 stores in 18 states and five distribution centers. The Richards Group will be responsible for branding strategy, creative, digital, social media and promotions. "We've made major improvements to our in-store experiences and expanded our service offerings," said Scott Binger, executive vice president of marketing for American Signature, Inc. "We need a partner who can help us tell our brand story and build an emotional connection with our guests, while simultaneously drive sales." American Signature spent $50.1 million on measured media in 2014, up from $39.7 million spent in 2013, according to Kantar Media. - Y&R
Y&R confirmed it was named agency of record for the United States Navy. Lowe Campbell Ewald previously handled the account for close to 15 years. Beginning July 20, Y&R will lead lead a group of agency teams that will handle digital and mobile platforms, account and media planning, research, public relations and events. The account will be handled from New York, Chicago, Kansas City, Memphis and Nashville offices. According to the Department of Defense, the U.S. Navy contract is valued at $84.4 million for one year. The contract also comes with four one-year, optional extensions that could bring the total value of the account to $457.4 million by the contract's 2020 expiration date, if all options are renewed. According to Kantar Media, the Navy spends about $40 million a year on advertising. "We are now entrusted with one of our country's most important government assignments," said David Sable, Global CEO, Y&R. "This is a chance to not only do good work, but also to do good in the world." - Brunner
Field & Stream Specialty Stores, a division of Dick's Sporting Goods, named Brunner as its agency of record, charged with creative, online property management and social media duties. Field & Stream Specialty Stores has 11 sites in eastern states like New York, North Carolina and Michigan. Field & Stream Specialty Stores offer equipment, accessories and services in hunting, fishing, archery and camping categories. The Field & Stream trademark is owned by American Sports Licensing Inc., and is not currently associated with Field & Stream Magazine. "Since launching in 2013, we have experienced incredible growth and we expect to expand the number of our locations aggressively over the next two years," said Shian-Li McGuire, director of brand marketing at Field & Stream. "Brunner's experienced team will be our marketing partner." Field & Stream spent $763,000 on measured media in 2014, down from $805,000 spent in 2013, according to Kantar Media. - Arketi Group
Arketi Group was tapped by Cohesive Solutions, an asset-intensive business solutions and consulting firm, to handle digital marketing services, brand enhancement and website development work. The agency will also create a new logo and print materials. "Arketi's expertise in messaging and digital marketing, along with their ability to grasp our vision, led us to select them for multiple engagements," said George Lowry, president and co-founder of Cohesive Solutions. "Arketi has proven they understand our business and how to most effectively communicate to our customers, which has been a huge benefit to us." - JONESWORKS
JONESWORKS was named agency of record for Pencils of Promise and nugg Beauty.
