Accounts on the Move
Monday, September 28, 2015
  • SharperImage.com
    Ocean Media
    SharperImage.com tapped Ocean Media to handle television media buying. The agency is tasked with managing the company's broadcast media planning and buying. Spots will air on major cable networks beginning in November and running throughout the holiday season. SharperImage.com relaunched in 2010, with the website and catalog owned and operated by Camelot Venture Group. "At Ocean, we're delighted with our new partnership with SharperImage.com, and we see a great opportunity to help the company scale with our approach," said Mike Robertson, founder and CEO of Ocean Media. "SharperImage.com is seeking actionable intelligence about its marketing spend, and measuring the effectiveness of television will be critical to that effort. Our analytics will be an important differentiator for SharperImage.com as we work together to grow the company's business." Additional Ocean Media clients include eHarmony, Priceline.com, Overstock.com, Realtor.com and Ancestry.com.
  • Rocky Moutaineer
    DDB Canada
    Rocky Moutaineer named DDB Canada Vancouver as its agency of record. Working alongside OMD Vancouver, the agency has been tasked with growing the global brand by developing a new creative direction and marketing mix for the North American luxury tourist train operator. New work will launch globally in November. "Rocky Mountaineer is a great complement to the agency's travel and tourism practice and we're very excited to be working with such a passionate and entrepreneurial client partner who is open to innovative ideas," said Michelle Kitchen, executive vice president, co-managing director of DDB Canada. Added Nikki Hellyer, director of global marketing, Rocky Mountaineer: "The DDB and OMD partnership provides deep expertise in both the strategic and creative realms and will help us to further refine our global brand." Rocky Moutaineer spent $42.1 million on measured media in 2014 and $27.1 million the first six months of 2015, according to Kantar Media.
  • Bucuti & Tara Beach Resorts
    MP&A Digital & Advertising
    Bucuti & Tara Beach Resorts, a luxury resort on Eagle Beach in Aruba, named MP&A Digital & Advertising as its agency of record. The agency will develop a communications program that will consist of online and database marketing, advertising, reputation management and public relations. "Using our proven marketing strategies, we will strengthen the relationship with the resort's loyal past guests as well as communicate the resort's offerings and green initiatives to new guests," said Madigan Pratt, president of MP&A Digital & Advertising.
  • VOXX Electronics
    The EGC Group
    The EGC Group was tapped by VOXX Electronics to develop a digital and social media marketing strategy for the Singtrix brand of karaoke systems. Singtrix has hundreds of presets, along with live pitch correction, which makes bad singers sound good, and good singers sound incredible. It also has the ability to use music from almost any device, like one's personal music library or YouTube. Singtrix was founded by the team who created the original Guitar Hero and earned national exposure when it was featured on ABC's "Shark Tank." Additional EGC clients include Brother International, Canon, Sterling Optical and Red Mango.
  • Australia Luxe Collective
    Kenwerks
    Kenwerks was was tapped to handle communications duties for Australia Luxe Collective, a designer footwear and accessories lifestyle brand for women. "We are very pleased to be working again with Australia Luxe Collective," said Kenneth Loo, owner of Kenwerks. "We look forward to taking another sheepskin boot in the competitive marketplace to a new level with a powerful fashion-driven lifestyle campaign that will evoke high fashion and exclusivity."