Accounts on the Move
Monday, October 19, 2015
  • WTRMLN WTR and Trust Fund Beauty
    JonesWorks
    JonesWorks added WTRMLN WTR, a beverage made from cold-pressed juiced watermelon and Trust Fund Beauty, a line of nail polishes, to its roster. WTRMLN WTR consists only of raw watermelon and organic lemon juice. It has the calorie and sugar equivalent to coconut water and high in Vitamins A and C. Trust Fund Beauty nail polishes are 100% vegan, 7-free, non-toxic and cruelty free.
  • Logan’s Roadhouse
    Butler, Shine, Stern & Partners
    Nashville-based restaurant brand Logan's Roadhouse named Butler, Shine, Stern & Partners (BSSP) as its marketing and advertising agency of record, following a review. The review was managed by Amber Brown Communications. Zimmerman previously handled the account and did not participate in the review. "We are investing in refreshing our entire brand and are excited about giving current and new consumers the true roadhouse experience through our environment, menu, service, and more," said Van Popering, chief marketing officer at Logan's Roadhouse. "BSSP understands the restaurant category and impressed us with their ability to create communications strategies and campaigns that engage consumers across all channels." Logan's Roadhouse spent $2.79 million on measured media in 2014 and $1.16 million during the first six months of 2015, according to Kantar Media. Additional BSSP clients include Nature Made, MINI Cooper, HTC, Blue Shield of California, Greyhound, El Pollo Loco and Sunrun.
  • Cub Cadet
    Colle+McVoy
    Cub Cadet, a manufacturer of outdoor power equipment, named Colle+McVoy as its advertising agency of record, following a review. Brunner Pittsburgh previously handled the account. Colle+McVoy will lead strategic planning, creative, media buying, and digital for Cub Cadet's line of performance power equipment for residential and commercial lines of business. The review was handled by RCG: The Rojek Consulting Group, a Midwest-based marketing consulting firm. "Colle+McVoy impressed us with their comprehensive and strategically integrated approach to build on Cub Cadet's momentum and make our brand even stronger into the future," said Heidi Ketvertis, senior director of marketing for Cub Cadet. "We're also a great cultural match and looking forward to working very collaboratively with their talented team." Cub Cadet spent $5.5 million on measured media in 2014 and $7.6 million the first six months of 2015, according to Kantar Media.
  • Church’s Chicken
    BFG Communications
    BFG Communications, already digital and social media agency of record for Church's Chicken, now added Instagram duties to its work for the brand. The agency will manage all Instagram posts, content and promotions. BFG was named digital AOR for Church's Chicken in March 2015, elevating the brand's social media presence.
  • Texture
    Hub Strategy and Communication
    Hub Strategy and Communication was named agency of record for Texture (formerly Next Issue Media), a technology company whose mobile app provides users access to magazines from Conde Nast, Hearst, Meredith, News Corp. and Time Inc. The account, previously handled by Eleven Inc., was won following a review. The account will be led out of the agency's San Francisco office under the direction of co-partners and creative directors D.J. O'Neil and Peter Judd, along with account leads Chris Ferko and Elaine Smith. The agency launched a rebranding campaign for Texture on Oct. 1 under the new brand name and identity, which will run nationally through 2016. "Hub has been a great partner during the execution of our rebrand and relaunch of our product," said Jim Bobowski, vice president and head of marketing at Texture. "They've brought intelligent strategy and outstanding creative. We're excited to continue our work with Hub and define Texture as the premium reading experience powered by the world's best editorial brands."