Accounts on the Move
Monday, March 7, 2016
  • Jet.com
    Deare|2 Marketing
    Jet.com awarded Deare|2 Marketing additional work on its advertising account. Deare|2 was named lead strategic agency for Jet's Loyalty team, spearheading the longer term customer relationship strategy for the Jet Anywhere program. The website allows consumers to shop for everyday essentials online, using a real-time pricing algorithm that drops prices as more items are added in a cart. Jet Anywhere is an additional program perk that awards members JetCash for their online purchases at hundreds of other name brand retail partners across fashion, entertainment and travel. Deare|2 has been working with Jet.com since its launch on all direct marketing campaigns including spearheading the company's national out-of-home buy marketing and email marketing strategy. "At the end of the day, our mission is to help our customers save, regardless of whether they shop on Jet or our partner sites," said Sheryn Weiss, director of loyalty. "With Jet Anywhere, you can earn JetCash for your online shopping trips, for anything from booking a vacation to your favorite fashion brands." Jet.com spent $9.9 million on measured media the first nine months of 2015, according to Kantar Media.
  • Energy Upgrade California
    Advantage International
    Energy Upgrade California, a state initiative to help Californians save energy and conserve natural resources, selected Advantage International as its new sponsorship and experiential marketing agency of record. The agency will identify new event and sponsorship opportunities and develop integrated activation programs across Energy Upgrade California's partnership portfolio. The account will be led out of the agency's Los Angeles office. "We are excited about bringing two of Advantage’s core competencies, sponsorship consulting and experiential marketing, to bear with an exciting new client," said Tom Haidinger, president of Advantage International. "Our expertise in passion marketing will help bring energy efficiency and conservation to the forefront of consumers' minds throughout Energy Upgrade California's involvement in sports, local events, trade shows and beyond."
  • SteelHouse
    Rauxa
    Rauxa was named agency of record for SteelHouse, a cross-device advertising solution for social, mobile, and display advertising. SteelHouse works with more than 400 brands, including Oakley, Staples and Getty Images. Rauxa is tasked with managing the company's direct response, media planning and buying, marketing strategy and data management efforts. "We've achieved substantial growth heading into 2016 with a $130MM run rate, in part because of our extreme focus on technology that truly performs for our clients," said Patrizio Spagnoletto, chief marketing officer of SteelHouse. "So when it came time to partner with a marketing agency to build up our own brand as a digital company via digital channels, Rauxa was our go-to choice because of their shared commitment to results steeped in solid insight and strong creative. We look forward to collaborating with Rauxa to help us bolster our momentum in the year ahead."
  • Maui Brewing Company
    The Butler Bros
    Following a review, The Butler Bros was awarded design duties for Maui Brewing Company. The brand is undergoing a packaging and identity redesign, with a relaunch slated for June 1. Founded in 2005, Maui Brewing Co. creates more than 50 different styles of craft beer on a rotating basis.
  • Various Brands
    Lola Red
    Lola Red, a Minneapolis-based agency, launched a second office in Boulder and added six clients to its roster: Arta Tequila, HERO Health, J.R. Watkins, ROLI, Oskar Blues Brewery and 75F. "We at Lola Red are excited to roll into 2016 with a thrilling and growing portfolio of clients whom we can serve with our unrelenting media relations practice locally, nationally and internationally," said Alexis Walsko, founder and CEO of Lola Red.