The agency will oversee marketing and website development responsibilities in support of two strategies: individual and fleet sales.
Messaging for individual consumers will target affluent 35-70-year-olds living in either urban or retirement communities. Creative for fleet buyers will be aimed at sustainability officers, recreational directors, security and maintenance departments at either college or large-site corporate campuses.
First work under will debut in Q4 2016.
The $8,400+ priced devices weigh about 160 pounds, can carry up to 550 pounds and get the equivalent of 1800 miles-per-gallon. More than 750 ELFs are now in use and all are manufactured in the U.S.
In the last year, the agency has picked up the Food Lion and Truck Hero business in Detroit, digital AOR assignments for five Nestle brands in Los Angeles and a European assignment for Huawei's P9 smartphone in London, in addition to adding to its health and wellness category brands via new partnerships with Children's Mercy Kansas City and Summa Health in Ohio.
"Beaumont Health brought three leading health care organizations together to create an exciting new future for health care in Michigan," said Mark Bohen, senior vice president and chief marketing and communications officer of Beaumont Health. "We have turned to Doner to help us create a branding campaign that captures the power of the new Beaumont Health in improving the health, wellbeing and the lives of consumers throughout the region and beyond."
Beaumont Health spent $1.6 million on measured media in 2015 and $822,000 the first half of 2016, per Kantar Media.
GIA is the creator of the 4Cs (color, clarity, cut and carat weight) of diamond quality and the International Diamond Grading System, used by most jewelers worldwide.
Epsilon will develop a campaign to build awareness for GIA's 4Cs, International Diamond Grading System and Diamond Grading Reports.
The agency will oversee creative, strategy, media planning, analytics, digital marketing, social media and materials for GIA's retail support program.
"In today's increasingly complex digital landscape, it's important to understand what drives consumers, and how to communicate to them in a meaningful way," said Kathryn Kimmel, senior vice president and chief marketing officer at GIA. "We engaged Epsilon knowing they could deliver on three key initiatives: developing creative that speaks to our target consumers, transforming GIA's digital footprint and creating efficiencies in media spend."
GIA spent $1.3 million on measured media in 2015, according to Kantar Media.