Accounts on the Move
Monday, February 27, 2017
  • MillerCoors
    TEAM Enterprises
    Following an RFP, TEAM Enterprises was tapped by MillerCoors to handle experiential marketing and retail sampling in the U.S. This expands a relationship between the two companies that has lasted two decades.

    "We are excited to strengthen and continue our long-time partnership with MillerCoors. This allows us to maintain our commitment to bringing MillerCoors branded experiences to life at retail, special events, and wherever MillerCoors portfolio of products are sold," said Dan Gregory, CEO of TEAM Enterprises. "We are honored to partner with such an admired company and ambitious team."

    Added Brad Schwartz, chief commercial solutions officer of MillerCoors. "TEAM has been a MillerCoors agency partner for approximately two decades. TEAM knows our business well, is better equipped than other agencies to meet our deep local needs across the country and will ensure that our experiential and sampling programs are truly best-in-class."

    MillerCoors spent $429 million on measured media the first 11 months of 2016, per Kantar Media.

  • Samsung Electronics Canada
    TRACK DDB
    Samsung Electronics Canada tapped TRACK DDB as its customer relationship management, data and analytics agency of record.

    The agency is tasked with creating targeted, data-driven communication strategies that will forge stronger connections and engagement with Canadian consumers and influencers.

    "We are excited to welcome TRACK DDB to our roster of agency partners, to further strengthen the Samsung customer journey with more targeted, dynamic messaging," said Mark Childs, chief marketing officer of Samsung Canada. "This partnership will help Canadian consumers get closer to the Samsung brand with personalized, timely experiences, innovation news and offers they're passionate about."

  • USA Today Network
    Diffusion
    Diffusion was named PR agency of record for USA Today Network. The agency will promote USA Today Network's approach to applied technologies for reporting and storytelling, such as virtual reality, as well as showcasing the network's footprint across the country as a mainstay media brand.

    The overall campaign will target C-suite executives and millennials to impact readership while promoting corporate communications to target technology, advertising and media influencers.

    "The USA TODAY NETWORK is continuing its transformation and Diffusion has demonstrated a strong command of creativity, as well as accountability of results, and we’re eager to work together moving forward," said Amber Allman, vice president of corporate events and communications at Gannett.

  • Media & Entertainment Services Alliance
    Bob Gold & Associates
    The Media & Entertainment Services Alliance (MESA), a community of technology executives and companies involved in media & entertainment, tapped Bob Gold & Associates to support its newly launched member awareness initiative.

    MESA provides information resources and initiatives for senior-executive teams responsible for steering their companies' revenue growth in the media & entertainment world. More than 40,000 worldwide professionals read the organizations 10 weekly newsletters and attend its 25 summits, conferences and industry meetings each year.

    "We are excited to work with an agency that can amplify our mission of advancing the creation, production and distribution of media and entertainment," said Guy Finley, executive director of MESA. "Bob Gold PR is an important addition to our team, and I believe it will help put MESA's membership in the forefront of the conversation when it comes to covering technology trends like big data, IT and content protection."

  • Blizzard Entertainment
    Pitch
    Pitch was awarded a branding assignment for videogame behemoth Blizzard Entertainment. The agency was tasked with creating a campaign for Hearthstone: Heroes of Warcraft, Blizzard's digital strategy card game. Launched in 2014, the franchise already has more than 50 million registered users.

    Using the new tagline "Hand to Hand Fun," a set of three video position Hearthstone as the ultimate form of conflict resolution, even in settings like an office, a coffee shop, and library. The situations quickly escalate as the actors transform into some of Hearthstone's most memorable characters.

    Rather than "taking it outside" to settle the disagreement with a fistfight, they challenge "take it inside" the world of Hearthstone instead.