9,769 results
  • March Madness Viewership Up, Question Of Paying Players A Nonstarter
    NCAA's men's basketball tournament had its best opening-weekend numbers in 24 years -- but the question of paying its players remains unpopular. A new poll of college students believe college ...
  • TV Political Media Buying: Networks Can Be A Better Bet
    TV stations remain a dominant media-planning component for various political campaigns. Their spot rate prices have grown so much that TV network shows can offer better pricing. ...
  • TV Political Media Buying: Networks Can Be A Better Bet
    Increasingly TV networks can be a more attractive buy for political candidates and political issues versus local TV stations.Will Feltus, senior vp of National Media Research, a political media agency, ...
  • Study: TV Consumption Steady Or Growing
    U.S. viewers are watching the same amount or more TV content than they did two years ago. A new study says two of three respondents spend the same or more ...
  • Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant
    The latest Deloitte "Digital Democracy Survey" says 80% will skip digital TV/video commercials with over 70% of Millennials and younger Gen Z viewers finding mobile ads to be "irrelevant." ...
  • Amazon Lets Viewers Pick TV Shows
    Amazon sent an email around asking customers to decide on TV pilots it is considering for its Prime Video streaming service. That's nice. But in the end, we all know ...
  • Correction: TV Sports Viewing
    Correction: In the "TV Sports Viewing Dips, But Basketball Climbs" (March 17, Television News Daily), total TV viewing -- national, local and time-shifted -- was 490 billion person viewing hours ...
  • Powerful TV Targeting Tools... for Power Tools
    Positec Tool -- an older skewing power tools and lawn care equipment brand found at Lowe’s-- was looking for a different media approach for its big fourth quarter selling period. ...
  • Programmers Weary Of Programmatic Deals For Premium Video
    Digital pure-play platforms for video grew 27% in the fourth quarter of 2016, up from 17% in fourth quarter 2015 and 9% in the fourth quarter of 2013. ...
  • OTT Viewing Climbs, Traditional TV Usage Drops
    Total TV usage was down 4.2% on a total day basis for 18-49 viewers. Conversely, Internet-connected TV viewing from OTT devices such as Apple TV, Roku and Google's Chromecast soared ...
  • If President Trump Likes Disruption, He Should Try a New Career: Reporter
    President Trump, if you listening, I have three words for you: Don't be greedy. C'mon, you're president! You won the election. Now, it's time to learn a new skill. ...
  • Hulu's TV Ad Impressions: Not About Individual Shows, But Total Audiences
    How much of marketers' media plan is going to specific shows on certain OTT services? "We are selling audiences," says Jim Keller, vp east and midwest, Hulu, speaking at MediaPost's ...
  • Hulu's TV ad impressions: Not about individual shows, but total audiences
    How much of your media plan is going to specific shows on certain OTT services? You may not get many answers. “We are selling audiences,” says Jim Keller, vp of ...
  • Addressable TV: Slow-Growing, But Better Targeted
    TV addressable advertising deals are still growing, but challenges remain -- especially when it comes to the ongoing differences between TV networks and media owners in terms of data, pricing, ...
  • Comcast Names Watson CEO
    Veteran Comcast Cable industry executive Dave Watson has been named president and chief executive officer of the company, He replaces Neil Smit, who becomes vice chairman of Comcast Corp. starting ...
  • New Metrics Pay Extra 'Attention' To TV Viewers' Screen Time
    TVision Insights says its ranking is based on the sum of seconds of "attention" divided by the sum of seconds that a person is in the room. Top ten broadcast ...
  • Maddow's 'Tax Scoop' Delivered Higher Ratings For Marketers
    Despite the praise -- and some ridicule -- of MSNBC's Rachel Maddow's scoop about getting President Donald Trump's 2005 tax return, perhaps we should look a little deeper at news ...
  • TV Sports Viewing Dips, But Basketball Climbs
    During 2016, ESPN accounted for 32% of total viewing. NBCUniversal generated 20% of viewing, with more than a third coming from Olympics programming. All basketball -- college and NBA -- ...
  • Video On Demand Gains 25% With Older Viewers
    For older viewers -- 35-49 -- research shows there was a 39% increase in advertising-supported VOD in the fourth quarter to a 9.2% share, and a 11% hike in SVOD ...
  • What Is PBS' Future In A World Of Cord Cutting, Budget Cuts?
    TV consumers are still deciding how much media they should pay for -- and what channels they want -- in the new digital media age filled with seemingly lower cost ...
  • OpenAP Offers New Targeting, But Few Revenue Benefits For TV Nets
    OpenAP -- which is backed by Fox, Viacom and Turner -- intends to deliver "cross-publisher targeting and independent measurement for advanced audiences," per the companies. ...
  • February's Prime-Time C3 Ratings Drop 10%
    The prime-time viewership decline in broadcast was down 11% to 8.8 million, with cable down 10% to 16.6 million. Looking at total day declines, cable fared worse than broadcast -- ...
  • TV Station Cos. Big Deals Mean Bigger Business Arrangements
    TV stations group have a big wish -- to be a bigger TV entity. Not just focusing on local TV consumers, but a national TV audience -- and marketers. ...
  • Fox, Turner, Viacom Form 'Advanced Audience' Consortium
    OpenAP will be a single platform for agencies and advertisers to integrate into their planning systems for advanced audience targeting and independent measurement within premium content. ...
  • Broadcast Nets Most Popular In 'A la Carte' Pay Packages
    A TiVo study reports that respondents tout ABC (65.8%), CBS (63.5%), Discovery Channel (61.8%) and NBC (61.0%); as among the top 10 most popular networks. ...
  • Lower Viacom TV Ratings? Think Bigger
    If you are wondering where Viacom is going as a company, you might want to focus on this high profile stuff going forward -- iconic shows that have some history ...
  • Total U.S. MVPD Revs Up, OTT Rising Faster
    Looking at new digital pay TV businesses, the BMO Capital Markets study shows that U.S. over-the-top subscription video-on-demand services like Netflix will rise to $17.4 billion by 2020, from $10.9 ...
  • Mid-Roll TV Ads Have 97% Completion Rate
    Mid-roll ads, which appear inside TV content, now have a 97% completion rate, according to a new study that spans all devices -- PC, tablet, smartphones and connected TV. Long-form ...
  • Better Targeting Through TV: Will Trump Watch John Oliver's Ad?
    Targeting one particular TV viewer can be challenging -- if not cost-prohibitive. But focusing on a powerful public official who has a vested interest in all things media -on a ...
  • Will The Feds Raise Limits On TV Station Ownership?
    A major point of contention is lifting the cap on the number of TV stations one company can own -- now at 39% of U.S. TV homes. One key area ...