Thursday, February 26, 2015
Karl Greenberg, Yesterday, 10:01 AM
  • First Apple Watch Ads In U.S. Magazines Favor StyleMashable

    Ahead of the April launch of the Apple Watch, the company has launched style-centric ads for the wearable in the March issue of Vogue. The 12-page ad spread in the middle of the 600-page issue happens to be one of the first high-profile marketing exposures the device has had in the U.S. since its reveal last year. The ad creative takes a page from other Apple device creative: the spread focuses on the device only, and its variations, including interchangeable bands, against a monochromatic background. Read the whole story...

  • Q&A: For InStadium, Brands Get An AdvantageNYSportsJournalism.com

    National sports media company InStadium, Inc., has 500 teams as partners, under the NFL, MLB, MiLB, NBA, NHL, MLS and NCAA. Its current or recent clients include ABC, AT&T, Chevrolet, Disney, Ford, GEICO, Google, HBO, Lexus, Microsoft and State Farm. Last year the venue media company launched InStadiumTV at MLB and Minor League stadiums, centered on short-form brand-sponsored video. Barrett Davie,EVP and founder talks about the company in this Q&A. Read the whole story...

  • Since Ebola Scare, Sanitizer-Dispensing Ad Company Has Been Cleaning UpAdweek

    Terraboost Media has, since 2009, been placing advertising-emblazoned hand-sanitizer dispensers in businesses and public spaces. Usage increased 650% in the four weeks ending Oct. 15, 2014 during the ebola scare. Whether Terraboost benefitted from "terror boost" is all sanitizer under the bridge at this point. Or maybe not. The company says it has doubled its size in the last 19 months to a total of 54,000 dispensers/billboards, which are seen an estimated 2.5 billion times monthly. Read the whole story...

  • Jaguar Land Rover Mulling U.S. PlantAutomotive News

    British luxury maker Jaguar Land Rover Group is considering a North American auto plant to keep up with growing world demand for luxury vehicles. Confirmed by Tata Motors Chairman Emeritus Ratan Tata, the proposal comes seven years after Ford Motor spun off the iconic British brands, which were subsequently acquired by the Indian company bearing his name in 2008. Tata didn't say where in the U.S. the company was looking to plant stakes. Read the whole story...

  • Girl Scout Cookie Ice Cream Bars And Taco Bell Sauce ChipsConsumerist

    The latest brand mashups of a familiar product transmuted into another are among us: Girl Scout Thin Mints ice cream bars, and Taco Bell hot sauce tortilla chips. Target and Shop-Rite both carry Good Humor's Thin Mint bars. A six-pack costs $3.50 at Shop-Rite. Read the whole story...