Thursday, August 21, 2014
Karl Greenberg, Yesterday, 9:37 AM
  • Greenpeace Targets Amazon, TwitterMarketing Week

    Greenpeace USA has launched a digital video campaign via its YouTube channel to put pressure on digital companies such as Amazon and Twitter to use renewable energy to power their data operations. The 30-second video stars U.S. singer-songwriter-comedian Reggie Watts, who sings: "There's nothing clean about your internet stream, until you switch to green energy." On-screen copy tells viewers: "We all benefit from a green-powered internet." The film directs users to a site to sign a petition. Read the whole story...

  • Cam Newton Is New Face Of DrakkarNYSportsJournalism.com

    Cam Newton, entering his fourth season in the NFL, has signed a deal to become the face for Drakkar Essence from L'Oreal USA. Newton will appear in multi-media marketing, make personal appearances and be involved in other activations. The Drakkar campaign, "Show Your Power," is being anchored by TV, print, Internet and social media, including Twitter, Facebook and Instagram. Read the whole story...

  • CBS Touts Thursday Night Football, And Brands Sign OnBrand Channel

    The NFL is big on CBS, which in September will air eight games on Thursday night. CBS, counting on driving audience for advertisers, is advertising itself with a TV spot featuring CBS stars. Major sponsors include Lowe's, Verizon, Lexus and Mazda, who will pay a reported half a million dollars for 30 seconds. Meanwhile, Dannon has jumped into American stadia and living rooms by signing on as the NFL's first official yogurt sponsor. At the jump, some of the new brand ads supporting NFL this season. Read the whole story...

  • Honda Taking Six Cars To SEMADetroit Bureau

    Honda is looking to strengthen the bond between young buyers, who like to personalize their cars and its subcompact Fit. The Japanese maker is going to show them what can be done and give them a running look at process via social media. Honda enlisted six groups to produce customized cars for the 2014 SEMA show in Las Vegas. The customerizers will detail their work on Tumblr leading up to the November show. Read the whole story...

  • UK Loves Burgers A Bit LessBurger Business

    Burgers are the No.1 main-course dish on British menus, but their popularity is slipping, researcher Horizons reports. The study says 17% fewer dishes on menus featured burgers in the June 2014. But that's not because the U.K. likes American food less. Hot dogs are on 86% more British menus than they were a year ago. Second is pork ribs, at 15%. Also American names are big: Chicken Louisiana Skins and New Yorker Crunchy Salad at Frankie and Benny's are examples. Read the whole story...