Monday, August 3, 2015
Nina Lentini, 4 hours ago
  • H&M Higher-end Stores Multiply In U.S.Chain Store Age

    H&M is expanding its higher-end, minimalist-styled brand, COS (short for Collection of Style). The retailer plans to open four stores in the United States in 2015, starting this fall, with two new markets on tap. COS is also expanding into Canada, with stores set to open in both Montreal and Toronto later this year. Read the whole story...

  • Honest Gets Burned By Sunscreen FailUSA Today

    Jessica Alba's Honest Company, which markets "safe and eco-friendly household and baby care products," got burned after consumers came out in droves, saying the company's sunscreen doesn't provide much sun protection at all. The company touts the product in question as an SPF 30 sunscreen,. Consumers took to Twitter and other social media platforms to express their frustration with the product after getting sun burned while using it. Read the whole story...

  • HubSpot Fires Marketing Exec On Ethics ChargeBoston Globe

    Boston area start up HubSpot is in a spot of trouble after attempting to get their hands on a draft of a former employee's book about the company, BetaBoston reports. According to the report, as a result of an independent investigation overseen by the company's board of directors, the Cambridge tech firm has fired its top marketing executive, Mike Volpe, for violating HubSpot's code of business conduct and ethics code. Read the whole story...

  • Major Brands Enter Gaming Space, Woo MillennialsAdvertising Age

    Over the past two years, major brands such as Coca-Cola, HTC, Geico and Procter & Gamble have entered the gaming space by sponsoring e-sports teams and tournaments, running experiential pushes at events or creating interactive experiences on the gaming platform Twitch. Others, like T-Mobile and Samsung, are also courting the gaming industry, dabbling with sponsorships or teaming up with gaming companies to better engage audiences. Read the whole story...