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Karl Greenberg, Yesterday, 9:49 AM
Taco Bell Has New Slogan
Advertising Age
Adios, "Think outside the bun," hola, "Live mas." It is meant to signify a move from the idea of "food as fuel" to food as experience and lifestyle. On Feb. 25, the company will roll out a campaign featuring the slogan with TV spots airing on TNT's NBA All-Star Saturday Night and then nationally. The campaign was developed by Taco Bell's agency, Interpublic's DraftFCB.
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Lexus Staying Away From Entry Ramp
Cars.com
Premium cars priced below $30,000 are coming back, but Lexus isn't biting. Last year, Buick introduced the Verano, based on the Chevrolet Cruze platform, and starting under $23,000. Acura followed with the ILX, which shares underpinnings with the Honda Civic and will start "well below $30,000" when it hits dealerships this spring. Mercedes is still on track to roll out a family of compact cars stateside.
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Just When You Thought, 'SUV!'
The Detroit Bureau
Oil prices are approaching a nine-month high, around $105 per barrel. That means, once that oil gets refined, it could end up as $4 a gallon gas, and a re-ignited rush to small cars and compact SUVs.
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J&J Chief To Step Aside
Forbes
Healthcare and consumer products giant Johnson & Johnson made a change at the top Tuesday, announcing that longtime CEO Bill Weldon will retire in April following an embarrassing stretch of product recalls since 2009 that have cost the company in the eyes of the public and in its pocketbook.
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Travelers Favor Deals Over Brands
Forbes
Has the struggling economy and the popularity of daily-deal sites like Groupon and Living Social given rise to a new breed of consumers who put a premium on price over brand? In some cases, yes. Recent research by HawkPartners on hotel channel usage found that 65% of travelers who booked a recent stay used online review sites, such as TripAdvisor, to select their hotel rather than rely on advertising. Seventy-four percent of the 1,200 travelers surveyed said that advertising (defined as TV and print) had no impact on their selection.
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Kiip Grabs Zynga's Ad Chief As COO
PicketGamer.biz
Rewards network Kiip has tapped ex-Zynga global director of brand advertising Manny Anekal as its COO.
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Why You Need That Google Job
Business Insider
Google's official policy on job titles: whatever you want to put on your business card is pretty much okay. As a result, some Google employees have come up with some pretty offbeat titles for themselves. But Google also offers a lot of amazing perks to keep employees happy and engaged, and a lot of these perks are provided by full-time employees. So most of these titles are actual, real job descriptions. Here are some: Dance Program Manager; Food Scientist (research on free food dispensing); Ergonomics Specialist (for your work station); Fitness Program Manager. More at the jump.
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