Thursday, July 31, 2014
Karl Greenberg, 14 minutes ago
  • Shirt Flap As Celtic's Forced To Change Logo In PolandHerald Scotland

    C&C Group plc will have to swap branding on Scottish football club Celtic's shirts from its cider brand, Magners, to its lager brand, Tennent's because advertising alcohol brands is taboo in Poland, where the team is set to play. Beers are the exception. C&C says the rule counters its right to commercial expression under the European Convention on Human Rights. The company has written to the Scottish Government, the Scottish FA and the European Cider and Fruit Wine Association (AICV) seeking support. Read the whole story...

  • Target Taps Pepsi's Cornell For Chairman And CEOMinneapolis Star Tribune

    In the midst of troubles with its big data breach, Target has hired Pepsi executive Brian Cornell to be its new chairman and CEO. He replaces interim CEO John Mulligan, whose regular job is Target CFO. He stepped in last May to replace Gregg Steinhafel, who had left following the huge pre-Christmas data breach at the company. Cornell was most recently CEO of PepsiCo Americas Foods. Before that he was CEO and president of Walmart's Sam's Club unit. Read the whole story...

  • Jagermesiter Ad Banned For Toasting Bad BehaviorMarketing Week

    Jgermeister has been forced to pull a UK TV ad that tried to put the brand at the center of the bonding experiences that the country's advertising watchdog ruled "tough, daring." The ad shows friends traveling across Iceland to go surfing in frozen waters. At the end they're at a bar toasting their achievement. The ban is hard for the brand because it's part of a new campaign to focus on its emotional aspects. Read the whole story...

  • Fiat Profits Plunge 55%Detroit Bureau

    Fiat says its second-quarter profits plunged 55% as its U.S. partner Chrysler struggled to move old product with new incentives, while the Fiat brand saw sales drop in South America. Fiat, which expects to complete its takeover of the U.S. maker in October, earned a net profit of 197 million Euros, or $264 million, for the three-month period ending on June 30, compared with 435 million Euros a year before. Read the whole story...

  • Instagram Quietly Launches Snapchat RivalEngadget

    Bolt, Instagram's new messenger is on iTunes and Google Play for people in Singapore, South Africa and New Zealand. The Snapchat rival is touting speed. Instead of having to deal with options lists, one needs only tap a contact's picture to capture and send a photo. Bolt doesn't require a Facebook or Instagram account. Users have to sign up with their phone number for sorting through your contacts. Read the whole story...