Wednesday, December 17, 2014
Karl Greenberg, Yesterday, 9:56 AM
  • Google Studies Color Effect On Consumer Purchasing Drug Store News

    Google is reportedly studying the effect color has on consumer purchase decisions.  A number of well-known retailers, CPG and consumer service companies, such as Tiffany, Home Depot, Coca-Cola and UPS, have even trademarked their signature colors, which have a variety of origins. Coca-Cola originally used red barrels to distinguish its product from beer barrels, while Tiffany’s shade of blue was originally used for the cover of its 1950s promotional “Blue Book” and Home Depot got its orange color from the circus tent material it used in early signage. Read the whole story...

  • Chrysler Name Meets Its Maker, Replaced By FCA U.S. LLCDetroit Bureau

    After nearly 90 years, the Chrysler corporate name is gone. Two months after the maker completed its merger with Italy’s Fiat, the U.S. side of the company will abandon the familiar Chrysler Group LLC to become FCA U.S. LLC. The name is meant to better reflect that of the new parent company, the global Fiat Chrysler Automobiles NV. “FCA US continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899,” the company said in a prepared statement. Read the whole story...

  • Outback To Take Lunch Business NationalNation's Restaurant News

    Outback Steakhouse plans to expand its lunch business in 2015 and will support the move with a national ad campaign, according to executives at parent Bloomin’ Brands. They said the lunch business could present a $1 billion opportunity if the company can bring its market share at the noon meal to the 10% level it has at dinner. “We know we’re late to the game,” said Bloomin’ Brands chief executive Elizabeth Smith at the meeting, “but there is a big opportunity in front of us.” Read the whole story...

  • American Apparel: Well, That Took A WhileConsumerist

    American Apparel, after removing CEO Dov Charney from his post back in June, says the divorce is official: the company, which investigated him for “alleged misconduct and violations of company policy,” said “it would not be appropriate for Mr. Charney to be reinstated as CEO or an officer or employee.” American Apparel had allowed Charney to stay on in a consultant capacity after its board suspended him on June 18 as the company’s president and CEO. Read the whole story...

  • Top Ten Brands For Rich Chinese Women China Daily

    Well-heeled Chinese consumers were a little tighter with gifts last year, and the value of the gifts dropped as well, per Hurun Report's Chinese Luxury Consumer Survey 2014. Still, they spend, and the study finds that Bulgari, Georgio Armani, Prada, Cartier, Dior, Gucci, Hermes, Apple, Louis Vuitton, and Chanel are the top brands. It also finds that wealthy Chinese women prefer yoga as their first leisure activity. Read the whole story...