Monday, June 29, 2015
Karl Greenberg, 10 hours ago
  • Modelez Using Holographic Displays In Grocery StoresCandy Industry

    Modelez International, through a partnership with News America Marketing, is running holographic displays in Price Chopper, K-Mart, and Food Lion. The first of its kind to be displayed in U.S. grocery stores, the installations support Mondelez's #PassTheLove soccer campaign. The effort spotlights Ritz, Trident and Chips Ahoy as Official Snacks of U.S. Soccer. The illusion of a floating advertisement can be seen in aisles. Read the whole story...

  • Lean Cuisine Pivots Away From Diet MarketingAdvertising Age

    Lean Cuisine is making a major shift away from diet meals, having conceded that "diets are dead," as brand manager Chris Flora puts it. The Nestle brand is launching new advertising, packaging, and frozen entree options designed to link Lean Cuisine to modern, healthy eating, versus calorie counting. New meals include sweet and spicy korean style beef; Vermont white cheddar mac and cheese; and pomegranate chicken. Read the whole story...

  • Google's Self Driving Car Gets Art TreatmentDetroit Bureau

    Google is just rolling out the first of its autonomous vehicle prototypes, two-seaters that look like a cross between an old Volkswagen Beetle and a tin can. But they aren't exactly pretty. Thus the company has launched a competition, dubbed a "moving art experiment," aimed at transforming those bubble cars into rolling works of art. The official theme is, "my community, my neighbors." Up to 10 different entries will be selected and the winners will get to see their work on Google cars. Read the whole story...

  • Social Media Sort-Of Uproar Over Hasbro's Gender Choice For Dinosaurs AV Club

    Hasbro rebranded all of its Jurassic World toys as males in advertising for its new line of action figures. But in the movie franchise Jurassic Park dinosaurs are bred to be female. So dinosaur expert Dustin Growick, host of the YouTube series The Dinosaur Show, has started a Care2 petition "to tell Hasbro to stop reinforcing silly and antiquated gender role stereotypes on children and stop gender swapping dinosaurs." Read the whole story...

  • The Man Who Saved Southwest Airlines With Big IdeaNPR

    In 1971, Southwest had four airplanes going to a mere three destinations, all in Texas. After losing $1.6 million in 1972, the company was down to three planes. Bill Franklin, VP of ground operations, saved the company with a simple idea: unload and load passengers faster than any of the other airlines, and get the planes back aloft, a strategy that came to be known as the "10-Minute Turn." Southwest has been profitable ever since. Franklin died this month at age 88. Read the whole story...