Tanya Irwin, Apr 18, 2014, 8:25 AM
  • GM Sticks With Marketing PlansDetroit Free Press

    General Motors, facing overwhelming criticism for the recall of millions of  cars with defective ignition switches, will not change the strategy for selling its current lineup of new cars and trucks. Tim Mahoney, chief marketing officer and global Chevrolet and global GM marketing operations leader, said the automaker is not spending more on advertising or incentives than previously budgeted and isn’t likely to change that strategy. Read the whole story...

  • General Mills Terms Limit Consumers' Legal RightsThe New York Times

    General Mills has added language to its website notifying consumers that they give up their right to sue the company if they engage in a variety of activities, including downloading coupons, joining the company's online communities/social media sites, entering a company-sponsored sweeps or contest, or possibly even buying its products. Read the whole story...

  • Samsung's Marketing Blitz Might Be Paying OffZDNet

    Samsung has spent $770 million over the last two years marketing its mobile devices and has dented Apple's market hold. Kantar Media recently highlighted the mobile phone marketing gap. Read the whole story...

  • Supremes To Hear Pom, Coke Lawsuit Adweek

    The Supreme Court will hear arguments on Monday on Pom Wonderful v. Coca-Cola, a case that could significantly change the legal landscape for what name food makers give their products and how they market the product on the food label. Pom sued Coca-Cola in 2008 for misleading consumers on the label for its pomegranate blueberry flavored blend of five juices beverage. Read the whole story...

  • Marketers Missing The Mark With MillenialsForbes

    This disconnect is most evident in how companies today market to Millennials. Many brands continue to push traditional life markers such as getting married, buying a home and starting a family, because that's what drove older generations' purchasing habits. According to a recent study, these brands are completely missing the point. Read the whole story...