Wednesday, May 6, 2015
Karl Greenberg, Yesterday, 9:22 AM
  • Ford Loses Silver, Mints GoldAutomotive News

    Back in 2008, when gasoline prices were at historic highs, Ford initiated plans to transform three truck plants into launching pads for a "small-car offensive." Maybe Ford should have hanged fire. It is cutting hundreds of jobs at one of the converted plants, but set an April record for trucks and SUVs. The new F-150 is enjoying transaction prices up $3,200 from a year ago to an all-time high. Ford raised its N.A. profit-margin projections from $8.5 billion to $9.5 billion this year. Read the whole story...

  • Why Mickey D's Needs More FranchisesUSA Today

    Franchising more stores was one way McDonald's has recently said it could get its books in order. Doing so will raise stock prices, because third-party ownership eliminates fixed costs. A "USA Today" analysis shows that DineEquity, Popeyes, Domino's, Sonic and Wendy's have both the most franchise percentage and higher five-year gains, on average than those with the lowest franchise percentages. Read the whole story...

  • Costco Wins By Thinking Like Small CompanySupermarket News

    No matter how big a company gets, it must maintain its core values and its culture or it could fail, Craig Jelinek, chairman and CEO of Costco Wholesale Corp., said in a speech this week to the Western Association of Food Chains, at its annual convention in Palm Desert, Calif. "Your business can evolve, but it can't afford to lose its values and its culture." He said executives who join Costco from other companies "tend not to do well at Costco because they don't understand the culture." Read the whole story...

  • Female Condom Gets U.S. Marketing CampaignDrug Store News

    The Female Health Co. is launching the FC2 Female Condom, and directing marketing to women dissatisfied with the side effects of hormonal birth control, and who feel that the traditional male condom offers less enjoyment. Social media will be the key channel, per Karen King, CEO of the company. "The target groups we have identified are digital media users and this product category has a strong online purchase base," she said, adding that the FC2 female condom is reimbursable under the major health plans including the Affordable Care Act. Read the whole story...

  • Deal Around Michael Jackson Marketing Is $150 Million ThrillerNYSportsJournalism.com

    The people who oversee Michael Jackson's estate have signed a deal with Authentic Brands Group - whose portfolio already includes Muhammad Ali, TapouT, Prince tennis and the estates of Elvis Presley and Marilyn Monroe - to build on the annual $140M realized by Jackson's estate via worldwide entertainment, apparel and other licensed activations by "taking his brand to the next level." Read the whole story...