Friday, November 21, 2014
Karl Greenberg, November 21, 2014, 9:09 AM
  • Thanks To Foot Locker, Pacquiao Finally 'Gets' His ManNYSportsJournalism.com

    Manny Pacquiao, in a welterweight title fight this weekend, is one of the athletes in a Foot Locker campaign. Touting the "Week of Greatness" promotion, the push includes an ad where Pacquiao thinks a conversation in the gym about the "Week of Greatness" actually means the retailer has arranged for Floyd Mayweather Jr. to finally fight him. Read the whole story...

  • Church's Putting Oreos Into Holiday BiscuitsUSA Today

    Church's Chicken has never messed with its biscuit recipe. Now, the fast food chain will try Oreo Biscuit Bites, mini-biscuits with Oreos crumbled into the biscuit dough and topped with vanilla icing. Mark Snyder, global CMO, said the new offering is a big deal for the company. Biscuits, he said, "are core and central to the DNA of Church's. The biscuit is so popular, we thought we could extend the equity." Read the whole story...

  • Cadillac Chief Sees $250,000 Flagship In 2029Automotive News

    Johann de Nysschen, Cadillac's new chief, sees ultra-premium cars in the General Motors luxury brand's future. He said the brand could roll out quarter-million dollar cars by 2029. "It is too early today for a $250,000 Cadillac," said de Nysschen in an interview on Wednesday at the Los Angeles Auto Show. "Fifteen years from now, it won't be." Cadillac's current flagship car, the XTS sedan, tops out at around $70,000, far less than the top end of BMW and Daimler AG's Mercedes-Benz. Read the whole story...

  • Pizza Hut Goes To Old World To Tout New InnovationsNation's Restaurant News

    Pizza Hut debuted its new menu this week, "Flavor of Now," which will include a series of TV ads debuting Sunday. Elderly citizens of Sorrento, Italy, taste test Pizza Hut's such new varieties as Peruvian cherry pepper pizza and honey Sriracha crust pizza, giving it a cold reception. The idea: younger and hipper audience will understand it's time for something new. Forthcoming ads will delve into the villagers' views on modern innovations, including a new Pizza Hut mobile app. Read the whole story...

  • Casual Dining Brands Need AttachmentBurger Business

    A new study from Boston Consulting Group sees casual dining restaurants receding into the background, but that it is "premature to write off the CDR segment as having lost its relevance." The report says older brands that have lost differentiation will fade while newer players take over. Drivers: new health and wellness focus on fresh, high-quality ingredients; growth of breakfast, which most CDRs do not offer; time-constrained lifestyles that benefit faster service models; and casual dining's inefficiency in converting first-time guests to repeat customers. Read the whole story...