Friday, November 28, 2014
Karl Greenberg, Yesterday, 2:56 PM
  • Hyundai Needs Design Hierarchy, Says SchreyerAutomotive News

    Peter Schreyer, Kia's former design chief, now Hyundai Motor Group President. hopes to do for Hyundai what he has done for Kia. That includes creating an overarching family resemblance by giving Hyundai something along the lines of the successful "tiger nose" he has given to cars like the Kia Optima and Soul. Can he build a family resemblance while also sustaining the premium position of cars like Genesis and Equus? He answers this and other questions at the jump. Read the whole story...

  • Five Brands Lead Omni-Channel MarketingThe Guardian

    Sixty percent of online adults in the U.K. and U.S. now use two or more devices every day. But only 7% of marketers feel able to deliver effective cross-channel marketing strategies. Five U.K. brands have been successful where others haven't: At the jump, read why John Lewis, British Airways, Virgin Trains, The National Lottery and digital retailer Argos are succeeding in cross-channel marketing. Read the whole story...

  • Pepsi Continues Super Bowl Halftime Hype With Blake SheltonNYSportsJournalism.com

    Pepsi has unveiled a commercial in which country music star Blake Shelton promotes the upcoming Super Bowl halftime show around "Hype the Halftime." Armed forces veterans are part of the effort, which includes an ad showing footage from a concert on the USS Lexington. A "Hype Your Hometown" promotion asks consumers to show support for their communities for the opportunity to win tickets to Super Bowl XLIX. Read the whole story...