Thursday, September 3, 2015
Karl Greenberg, 9 hours ago
  • McDonald's Launches Blind Test CampaignBurger Business

    McD's can't get much respect. But what happens if you remove the packaging and serve it from a food truck? New ads, which might be called "faking out foodies," touts McDonald's Buttermilk Crispy Chicken sandwich. Real people at a food truck lineup get the sandwich from a "crispy chicken" truck. In the TV spots people love the sandwiches and can't believe it's McDonald's. Read the whole story...

  • Taco Bell Folds A Fryer, Calls It A ShellGrubstreet

    Taco Bell's food research and developers have figured out how to fold chicken. It's called the Naked Crispy Chicken Taco, and the company is only trying it out in California for now. The shell, if you can rightly call it that, is breaded white meat. The fillings are lettuce, tomato, shredded cheddar, and avocado ranch sauce. Read the whole story...

  • Inside An Ad Shoot For 'Adore Me' Business Insider

    At the jump see, unadorned, a campaign in the making from e-commerce retailer Adore Me. The company, as one can see in this visit to a model photo session, is horning in on Victoria's Secret's market share, partly by using stunning models. "We aim to slay Victoria's Secret," Sharon Klapka, Adore Me's director of business and brand development. "They are slow, they are expensive, they make women feel sidelined. It is about time that someone really revolutionized the space, and we're doing it." Read the whole story...

  • Now For The Bottom Four Vehicles In 'Consumer Reports'Detroit Bureau

    We've all read about how great the Tesla S is and how it broke "Consumer Reports"' scale, but how about at the other end? The four worst vehicles for 2015, in "CS"'s view are: Chrysler 200, Land Rover Discovery Sport, Lexus 200t/300h and Kia Sedona. The magazine separated these four vehicles from the pack in its annual analysis of new vehicle releases. Get vicarious pleasure at someone else's suffering (if you're the type) at the jump. Read the whole story...

  • Survey Says Chain Stores Don't Sell Enough Local Products Supermarket News

    In a survey by Precima, the data analytics division of LoyaltyOne, 60% of respondents said large retailers don't stock enough local products, while 42% said chains don't do a good job of highlighting local selections. Only 15% rated large retail chains as excellent at stocking and promoting local products. In comparison, local farmers' markets earned an excellent rating from 71% of consumers, while 23% rated natural food stores as excellent when it comes to local. Read the whole story...