Around the Net In Brand Marketing Issues for January 2006

Around the Net In Brand Marketing - Tuesday, Jan. 31, 2006
Local TV a Gold Mine for Product Placement
The Importance And Opportunity Of Global Marketing
Handhelds Pose New Challenges for Marketers
M&Ms Jumps On Oscar Bandwagon
Ford Turns To Consultant for Marketing Help
Bowl Sponsors Are Everywhere
Around the Net In Brand Marketing - Monday, Jan. 30, 2006
"Real People" Ads Generate Strong Debate
Superbowl.com Draws Sponsors, Too
New Print Effort Backs Mercedes Redesign
New Partners Help Music Industry On Marketing Costs
New Device Plays Video Ads As Shoppers Pass By
Around the Net In Brand Marketing - Friday, Jan. 27, 2006
Wonder Backs Whole Grain Rollout With New Campaign
Ford Says It Will Go It Alone
Dodge Plays Musical Chairs in New Promo
Amex Fights AIDS With New Red Card
Auto Marketers Shun Newspaper Classifieds
Super Bowl Star Will Also Score On Madison Avenue
Around the Net In Brand Marketing - Thursday, Jan. 26, 2006
Papa John's Goes Deep at Super Bowl
General Electric Gets New CMO
Soft-Drink Marketers In Europe Propose Dropping Ads To Kids
E-mail Ads Require Special Touch
Print Ads Targeted To Young Women Miss The Mark
Kellogg Needs to Change Approach on Health Issues
Around the Net In Brand Marketing - Wednesday, Jan. 25, 2006
Ford Ads Speaks Candidly of Crisis
Amazon Offers Free Test Of Fast-Delivery Service
A-B Wants Super Bowl Ads To Create Buzz
The Pitfalls Of Global Marketing
The Buzz About Buzz
Beer Marketer Uses Jukeboxes, Trivia Games In Grammy Promo
Around the Net In Brand Marketing - Tuesday, Jan. 24, 2006
AT&T Campaign Connects Fans To Olympic Team
Nike Culture Clash Leads to CEO's Ouster
Fallon Fires Creative Executives
Chrysler Faces Marketing Challenges
Those Who Have Money Are Spending It: Analysis
Google and Apple Are Top Brands In Poll
Around the Net In Brand Marketing - Monday, Jan. 23, 2006
Luxury Automakers Offer More Than Cars
Church & Dwight Gets New CMO
CEOs Make Poor Spokesmen, Survey Shows
Radio Station Scores With E-mail Campaign
Cisco Gets New CMO
Beer To Get Image Makeover
Around the Net In Brand Marketing - Friday, Jan. 20, 2006
Chevy Will Promote New Truck with Tailgate Demo
Coors Gets New CMO
Super Bowl Sparks Ads To Promote Ads
ANA Says Complaint Against Kellogg And Viacom Will Fail
Coke Will Tout Full Throttle In Pre-Bowl Program
Around the Net In Brand Marketing - Thursday, Jan. 19, 2006
Kraft Tunes In To Trends And High-Tech
Konica Minolta Shutters Camera and Film Operations
Marketers Find That Blogs Can Create Buzz
Cadillac's Escalade Goes to the Super Bowl
Consumer Groups Target Sponge Bob, Kellogg
Speedo Targets Women in New Campaign
Around the Net In Brand Marketing - Wednesday, Jan. 18, 2006
Coke Launches New Promotion With Ties To NCAA
Sara Lee Acquires Butter-Krust For $72 Million
Ad Onslaught Coming Your Way
Marketer Buys Stake In On-Demand TV Net
Schwab Gets Serious In New Campaign
Absolut Vodka Adopts New Marketing Strategy