Around the Net In Brand Marketing Editions for April 2006
Around the Net In Brand Marketing - Friday, April 14, 2006
Pfizer Launches Second Non-Branded ED Ad Campaign
State Farm In New Promo Tied To Disney's 'Cars'
DHL Ups Sponsorship Deal With Major League Baseball
Wrigley Says Two Of His Brands Are Under-marketed
'Cool' Brands Get Free Product Placement in TV and Movies
Around the Net In Brand Marketing - Thursday, April 13, 2006
Marketers Jump On 100-Calorie Snack Bandwagon
New Super Premium Dental Line Ready to Roll
Verizon Goes Out Of The Box To Market New TV Service
Revlon Launches New Product Line For Boomers
VW Brings Rabbit Back To U.S.
On Comeback Trail, Kate Moss Scores Again in New Nikon Campaign
Around the Net In Brand Marketing - Wednesday, April 12, 2006
Saturn To Reposition Brand With New Models and Ads
Lenovo Dropping IBM Name From Products Too Quickly?
McDonald's Preparing to Fight Back Against New Book and Movie
Local Search Advertising Pays Off For Small Marketers
NASCAR Sponsorship Pays Off for TI
New Study Says Online Ads Will Overtake Outdoor, Radio
Around the Net In Brand Marketing - Tuesday, April 11, 2006
Kate Moss To Appear in Calvin Klein Ads Despite Scandal
Boomers Becoming More Attractive Demo Group
Coke Launches Branded Internet Music Program
Exxon Under Fire For Masters Sponsorship
New Owners Will Reposition Dunkin' Donuts
Direct Response TV Advertising Gaining Respect
Around the Net In Brand Marketing - Monday, April 10, 2006
Marketing Battle Over High-Definition DVDs Set To Begin
Masterfoods Cuts Brands, Shifts Spending
Marketers Welcome Advancements In Measurement Tools
AIG Signs Sponsorship Deal With Top British Soccer Team
Ethnic Media Becoming Potent Force For Marketers
P&G Takes Emotional Ad Approach in China
Around the Net In Brand Marketing - Friday, April 7, 2006
Land Rover Signs Tennis Star Sharapova
Johns Hopkins Under Fire For Financial Deal With Skincare Line
Brewer Criticized For Cell Phone Ad Deal
Mobile Marketing Grows Up
Subway Tackles Reggie Bush For First Endorsement Deal
Outdoor Advertising Thrives While Others Stall
Around the Net In Brand Marketing - Thursday, April 6, 2006
Moviemaker Turns To Unconventional Marketing Methods
GE Stages Health Day Event On Broadway
Kraft To Launch Oblong Oreos In Limited Test
Honda Launches New Fit Subcompact With Integrated Campaign
Survey: Dell, HP And Sony More Trustworthy Than Microsoft
Around the Net In Brand Marketing - Wednesday, April 5, 2006
New Disney Phone Service Tracks Kids Calls and Locations
The Difference Between B2B and B2C
Toyota Spends Big $$$ To Relaunch Camry
New California Tourism Spot Includes Multiple Celebs
A-B Signs Exclusive Deal For Super Bowls Up To 2010
Internet Advertising Poses Risks To Marketers
Around the Net In Brand Marketing - Tuesday, April 4, 2006
Courvoisier Promotion Offers New Designer Suits
Gillette Extends TAG Brand With New Body Shots
Coke Has High Hopes For Blak
Starbucks Has Stake In New Movie
GM Turns To College Students For PR Ideas
Mickey D's Will Use Real People On Packaging
Around the Net In Brand Marketing - Monday, April 3, 2006
Verizon's Guerrilla Ad Effort Gets Fined by D.C.
Nostalgia Will Play Bigger Role in Ads
French Connection U.K.'s New Ads Draws Ire
Subway Seeks Dinner Crowd in New Ads
New Video Games Target Boomers, Not Kids
New Company Offers Affordable TV Ads
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