Around the Net In Brand Marketing Issues for May 2006
Around the Net In Brand Marketing - Wednesday, May 31, 2006
Dodge Takes College Road Trip to Promote Caliber
Yankees' Cable Network Offers 90-Second Spots
Online Advertising Continues To Attract Marketers
Movie Marketers Seek New Promo Partners
'Idol' Sponsorships Pay Big Dividends for Marketers
Around the Net In Brand Marketing - Tuesday, May 30, 2006
Virgin Offers Free Minutes To Ad Watchers
Motorola Launches Q Smart Phone To Compete with BlackBerry
Maytag Repairman May Get Even Lonelier
Agency Compensation An Issue In Snickers Video Campaign
Tips To Make Podcasts Work For Marketers
AT&T Launches New Global Ad Effort
Around the Net In Brand Marketing - Monday, May 29, 2006
Pepsi Launches New Promo Tied to 'Superman Returns'
Mahoney Returns To Subaru As New Marketing Chief
Southern Comfort In Branded Entertainment Deal With Bravo
Around the Net In Brand Marketing - Friday, May 26, 2006
Wendy's on Comeback Trail
Mickey D's Tests New Breakfast Items in Northeast
Sara Lee Reveals Plans for New Apparel Unit
Place-Based Advertising Can Reach Elusive Target Groups
Metrosexual Market Taking Off
Around the Net In Brand Marketing - Thursday, May 25, 2006
New CMO for Audi
Snapple Become Sole Summer Sponsor of Boston Radio Station
Ralph Lauren and Polo Invade Wimbledon
Gun Makers Cater to New Market: Women
Braun Razors Go Viral to Compete with Norelco
Ads Can Now Appear on Stamps
Around the Net In Brand Marketing - Wednesday, May 24, 2006
McDonald's Promo Offers Super World Cup Burger
Live Ads Invade NY Theater: A New Trend?
Nike and Apple Team Up in New Deal to Track Workouts Electronically
U.K. Junk Food Advertising Issue Under Fire
Online Ad Pioneers Go Offline As Prices Soar
Toyota and ESPN in Monday Night Football Deal
Around the Net In Brand Marketing - Tuesday, May 23, 2006
Applebee's Search For New CMO
New CMO For Cosi Restaurants
Kellogg's Pop-Tarts To Reprise 'Idol' Tour Sponsorship
Wrigley Expands Product Portfolio
New Research Challenges "Engagement" In Magazine Ads
Adidas, Nike And Other Top Marketers Will Compete At World Cup
Around the Net In Brand Marketing - Monday, May 22, 2006
Cadillac Invades Xbox Live As First-Ever Advertiser
Rolling Rock Acquired By Giant Brewer Anheuser-Busch
MasterCard Helps Florida Brace For Hurricane Season
Diageo Launches New 'Emerging Media' Effort for Johnnie Walker
Marketers Chase Chinese Consumers--Ad Spending on Rise
New Network Proposes Long-Form TV Spots
Around the Net In Brand Marketing - Friday, May 19, 2006
Lands' End Solve The Swimsuit Issue
Luxury Brands Finally Embrace The Web
Sprite Goes "SubLYMONal" In Brand's Relaunch
Burger King To Rule Xbox
European Rail Service Cracks The Da Vinci Marketing Code
Around the Net In Brand Marketing - Thursday, May 18, 2006
New European Parliament Laws Will Regulate Food Label Claims
Automakers Get Poor ROI From Ad Spending
New Marketing Boss For Reebok
Manly Ads Are The Rage With Miami Ad Agency
New Company Makes Branded Entertainment Deals Easy
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