Around the Net In Brand Marketing Issues for June 2006

Around the Net In Brand Marketing - Friday, June 30, 2006
Book Publisher And Winery Team Up In New Promo
Chevy Revives And Updates Baseball-Themed Ads
Ocean Spray Links Craisins Brand To WNBA
Marketers Ready To Try Mobile Couponing
Bank of America Summer Marketing Plan Covers The Bases
Marketers Embrace Podcasts As Marketing Tools
Around the Net In Brand Marketing - Thursday, June 29, 2006
Jaguar Hires Socialite As Living Ad
New Marketing Boss At Frito-Lay Named By New CEO
'American Idol' Taylor Hicks To Endorse Ford
McDonald's And Disney End Agreement, But Will Stay Friends
New Study Shows Marketers Turning to Alternative Media
Around the Net In Brand Marketing - Wednesday, June 28, 2006
BMW Gets Into The Swing of Things
P&G Bows SMS Feature For Crest Campaign
J&J Buys Pfizer OTC Division
Heinz Woos McDonald's In Push To Focus On Its Top Brands
Around the Net In Brand Marketing - Tuesday, June 27, 2006
New Marketing Boss For Sara Lee Apparel
Steel Industry Tries To Change Image with New Campaign
P&G And GM Emerge As Top Ad Spenders In 2005
Automakers' Ads Need To Be Consistent
Marketers Opt for Parody In Branded Segments
P&G Will Push New Crest Pro-Health With $100 Million Ad Blitz
Around the Net In Brand Marketing - Monday, June 26, 2006
Guinness Spot Takes Top Prize At Cannes
More Marketers Targeting Gays With Gay-Themed Ads
Kellogg's Special K Brand Expands Product Portfolio
Google New "Cost Per Action" Initiative Improves ROI
Celebrity Endorsers Take On International Flavor
Gas Giveaway Gives Consumers What They Really Want
Around the Net In Brand Marketing - Friday, June 23, 2006
Internet Advertisers Start Watching the Clock
Maurice Saatchi Has Just One Word for Ad Industry
Philanthropic Sponsorships on the Rise
Chrysler Will Try Employee Discounts, Again, to Clear Showrooms
Hotel Chain Sniffs Out a New Marketing Strategy
Around the Net In Brand Marketing - Thursday, June 22, 2006
Wachovia Blitzes Florida Town In Localized Ad Strategy
New Technology Sparks Renaissance in Outdoor Ads
Top Microsoft Marketing Exec Resigns Suddenly
Lipstick Smear Marks Innovative Promo
Strongest Brand in America? Reynolds Wrap, Of Course
Marketers Should Develop Longer Video Ads: Study
Around the Net In Brand Marketing - Wednesday, June 21, 2006
Marketers Create Their Own Videogames to Engage Consumers
CMO Shelf Life at All-Time Low
Product Placement Shows Up in Comics
"Engagement" is Buzzword at Cannes Festival
Anheuser-Busch Considers Expanding Beyond Beer
World Cup Sponsors Safe from Ambush Marketers
Around the Net In Brand Marketing - Tuesday, June 20, 2006
VW Gets New Marketing Boss From Sister Company
Red Umbrella Faces Scrutiny as Citigroup Reviews Branding Strategy
Coke Inks Deal With NBA While Pepsi Hits The Ice With The NHL
P&G Goes Mobile In New Crest Promotion
Honda Sings The Blues In New Promotion Campaign
Fast Fooders Now Offer An Array Of New Drinks
Around the Net In Brand Marketing - Monday, June 19, 2006
New Alka-Seltzer Spot Goes Back to the Future
New Blimp Looks Like Huge TV In The Sky
Marketers' Special Role in Moviemaking Honored
Lincoln Calls On American Dream For Inspiration
Tough Rap For Champagne Marketer
"Branded City" In Desert Offers New Marketing Opportunities