Around the Net In Brand Marketing Issues for February 2008
Around the Net In Brand Marketing - Friday, Feb. 15, 2008
Marketers Are Putting Nascar On Different Circuits
Retailers Trimming Back Merchandise
Ford Introduces Fiesta For All Markets
Starbucks Tests $2.50 Fresh-Pressed Cup Of Java
US Air Drops Minimum Mileage Rewards On Short Flights
Subway Spokesman Takes 10-Year Victory Tour
New Green-Friendly Nike Sneaker Carries Some Risk
Around the Net In Brand Marketing - Thursday, Feb. 14, 2008
Retail Sales Top Expectations In January
Palmisano Talks About IBM's Global Growth Strategy
Liz Claiborne Selling Ellen Tracy To Investors
Citi Takes The Stage With Live Nation
Borders Concept Store Mixes Technology, Entertainment
Allianz Won't Target Its Annuities At Calif. Elderly
State Farm Shakes Hands With LeBron James
Around the Net In Brand Marketing - Wednesday, Feb. 13, 2008
Marketers Salivate Over Lickable Ads
Coke Reports Strong 4Q Growth
Speedo Unveils Suit
Southwest Succeeds By Keeping Its Inner Quirk
Anheuser-Busch Introduces Lime-Flavored Bud Light
Candies Aim To Compete With Energy Drinks
Dunkin' Expands All-Day Menu
Around the Net In Brand Marketing - Tuesday, Feb. 12, 2008
First Look At The 'G-Phone'
PQ Forecast: Branded Entertainment To Surge In '08
PepsiCo Moves Propel Water Brand To Goodby
Trader Joe's Pulling Single-Ingredient Chinese Imports
Kia's Marketing VP Follows CEO Out The Door
Netflix And Best Buy Back Blu-Ray DVDs
Michael Jordan Still Slam-Dunks For Nike
J&J's Baby-Lotion Cartoons Take Marketing Turn On Web
Around the Net In Brand Marketing - Monday, Feb. 11, 2008
As Giant Retailers Reel, Marketers Gird For Worst
Baugur's Bid For Saks Remains In Holding Pattern
Can Circuit City Survive Boss's Cure?
Ford's New Campaign Will Focus On Winning Trust
Naming Rights For Stadium Becomes High-Scoring Game
Frito-Lay Readies Campaign With Food Network's Hoffman
Firm Matches Data From Cable Boxes With Shopper Cards
Burger King Makes A Comeback With 18-24 Males
Around the Net In Brand Marketing - Friday, Feb. 8, 2008
Committee Investigates Ad Tactics for Lipitor
Sony Tops TV Sales for Holidays
Sad People Willing To Pay More For Products
Fashion Week Split On Dealing With Economic Downturn
Nintendo Ties Wii, DS Systems Into Live Sporting Events
Ad Hoax By Burger King Boosts Sales
Chrysler May Cut Number Of Models By Half, Axe Dealers
Around the Net In Brand Marketing - Thursday, Feb. 7, 2008
Objection! Funny Legal Ads Draw Censure
3 Firms Charged In Case Of Tainted Pet Food
Delta, Northwest Close To A Deal
John Deere Launching Clothing Line
WHO Report Counters Global Push By Tobacco Marketers
Wal-Mart Will Expand Its Health Clinics
Jarvik's Liptor Ads Come Under Congressional Fire
Around the Net In Brand Marketing - Wednesday, Feb. 6, 2008
Ben & Jerry's Fight Over Hormone Labeling
Apple Adds Storage Io iPods, iPhones
Beer Distributors Want More Than One Best Bud
Macy's Said To Be Eyeing Consolidation Moves
Disney Optimistic On Strength Of Brands
Coca-Cola Takes Stake In Honest Tea
Bad Business To Lump Baby Boomers Together
KFC Will Feature Non-Fried Chicken As Part Of Makeover
Around the Net In Brand Marketing - Tuesday, Feb. 5, 2008
Abercrombie & Fitch Obscenity Charge Dropped
Wal-Mart Says Food Suppliers To Meet GFSI Standards
Tide's Talking Stain Ad Invites Spoofs
Word Of Mouth Gains Traction
Wendy's Execs Defend New Ad Strategy
Tory Burch Brings Brand Building To Fashion
Nike Slips On Ice: Selling Bauer Hockey Unit
Around the Net In Brand Marketing - Monday, Feb. 4, 2008
Claiborne Sells Prana Back to Founders
Kellogg Launching Frosted Flakes Gold
G.M.'s Global Strategy Differs From Ford's
Cola, Pepsi Enlist Arab Pop Stars In Mideast
Marketing Slows Down Publishing Cycle
Top Marketers Continue To Spend On Advertising
Budweiser's "Rocky" Parody Wins The Ad Bowl
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