Around the Net In Brand Marketing Issues for July 2008

Around the Net In Brand Marketing - Thursday, July 17, 2008
McDonald's Reviving '2 All-Beef Patties' Jingle In Contest by Thom Forbes
Study Claims Tobacco Companies Manipulated Menthol Levels by Thom Forbes
Economic Slump Taking A Toll On Lifestyle Centers by Thom Forbes
Whole Foods Introducing Guidelines For Aquaculture by Thom Forbes
Amazon Opening Video On Demand Store by Thom Forbes
Dell To Offer Tech Help In Wal-Marts by Thom Forbes
Talking Brand Strategy With Starbucks' Senior VP-Marketing by Thom Forbes
Deal With Clorox Spurs Sierra Club Feud by Thom Forbes
Around the Net In Brand Marketing - Wednesday, July 16, 2008
Auto Ad Spending Drops; Campaigns Reflect High Gas Prices by Thom Forbes
Sony Video-Downloading Service Faces Stiff Competition by Thom Forbes
Consumers Still Befuddled Over What 'Green' Means by Thom Forbes
ANA Study: CFOs Don't Believe Marketing's ROI Claims by Thom Forbes
Bean-To-Bar Chocolate Entrepreneurs Aim For Greatness by Thom Forbes
Study: Claims On Children's Food Mislead by Thom Forbes
EU May File New Charges Against Intel In Chip Probe by Thom Forbes
Around the Net In Brand Marketing - Tuesday, July 15, 2008
Latest Ad Venue For Captive Customers: Boarding Passes by Thom Forbes
Off-Label Uses Of Products Raise Marketing Dilemma by Thom Forbes
Starbucks Debuts Smoothies, Two Mystery Drinks Today by Thom Forbes
Converse's 'Connectivity' Campaign Goes Aural by Thom Forbes
Xbox Becoming A Social Experience by Thom Forbes
Starwood Spotlights Luxury Collection by Thom Forbes
Collapse Of Crossover Market Hurts Automakers by Thom Forbes
One Million 3G iPhones Sold In Three Days Since Launch by Thom Forbes
Around the Net In Brand Marketing - Monday, July 14, 2008
Manipulating Consumer's Habits For A Good Cause by Thom Forbes
Coke's Global Olympic Campaign Highlights China by Thom Forbes
P&G Backs Total Care Sub-brand Launch With $60 Million by Thom Forbes
Chrysler's ENVI Division Developing Electric Cars by Thom Forbes
Good Marketing Turned Cranberry Into A Brand by Thom Forbes
Product Placements Acquire A Life Of Their Own On Shows by Thom Forbes
Sony Bravia TVs Could Get Global Ads by Thom Forbes
Freshpet Contest Searches For Naughty Dogs by Thom Forbes
Around the Net In Brand Marketing - Friday, July 11, 2008
China Announces Crackdown On Ambush Marketing by Thom Forbes
Toyota Will Build Prius Hybrid In New Plant in Mississippi by Thom Forbes
Corona Admits That Competition Is Chipping Away At Sales by Thom Forbes
Sometimes It Pays To Stick With An Old Brand; Sometimes Not by Thom Forbes
Assuaging Wall Street Eroded Starbucks' Brand Value by Thom Forbes
Slide by Marriott Signals Distress For Hotel Industry by Thom Forbes
GE Broadens Earlier Plans To Sell Its Appliance Unit by Thom Forbes
InBev And Anheuser Enter Friendly Talks by Thom Forbes
Walgreens To Rein In Growth by Thom Forbes
Around the Net In Brand Marketing - Thursday, July 10, 2008
Drug Companies Revise Marketing Guidelines by Thom Forbes
Starbucks Serving Up New Round Of Promotions by Thom Forbes
Motorola's Share Erodes As New Product Pipeline Dribbles by Thom Forbes
Apple Opening Software Store Online For New iPhone by Thom Forbes
Hems Are Rising On Men's Pants by Thom Forbes
Cargill Opens Innovation Center For Cereals and Snacks by Thom Forbes
Pepsi Offers Limited Edition 'Lemon NFL Kickoff' Cola by Thom Forbes
Steve And Barry's Business Model Collapses Under Crunch by Thom Forbes
Around the Net In Brand Marketing - Wednesday, July 9, 2008
Applebee's Taking Cues From IHOP's Successful Turnaround by Thom Forbes
Stride Gum Is Low-Key Sponsor Of Hit Web Video by Thom Forbes
Retailers Adjusting To Changing Marketplace by Thom Forbes
Ford Expanding Quick Lanes Auto Centers by Thom Forbes
Prepaid Phone Cards Settle False Advertising Charges by Thom Forbes
Hope For Improved Honey Crop by Thom Forbes
Linens 'n Things Plans To Close 87 More Stores by Thom Forbes
GM Denies Plans To Cut More Brands by Thom Forbes
Around the Net In Brand Marketing - Tuesday, July 8, 2008
Sprint Racing To Regain Customers' Trust by Thom Forbes
Sources: P&G Seeks Buyer For ThermaCare Pain-Relief Brand by Thom Forbes
Steve & Barry's Squeeze: Liquidation A Possibility by Thom Forbes
Tough Times Are Good For Wal-Mart by Thom Forbes
Facebook Version Of Scrabble Spells Doubt For Scrabulous by Thom Forbes
Loyalty To Big Three Slipping Away, Even In Detroit by Thom Forbes
Toyota's Prius Delays Test Customers' Patience by Thom Forbes
Around the Net In Brand Marketing - Monday, July 7, 2008
GM Mulls Shuttering Or Selling Some Of Its Brands by Thom Forbes
GM Mulls Shuttering Or Selling Some Of Its Brands by Thom Forbes
Marketers Must Adjust To The Aging Of America by Thom Forbes
Companies Tapping Musicians To Extend Brand Awareness by Thom Forbes
American Family Association Boycotting McDonald's by Thom Forbes
Kimberly-Clark Launches Back-to-School Sweepstakes by Thom Forbes
InBev Seeks To Replace Anheuser-Busch Board by Thom Forbes
Disney On Ice Grows Into Important Marketing Tool by Thom Forbes
British Judge: Pringles Aren't Potato Chips by Thom Forbes
Around the Net In Brand Marketing - Thursday, July 3, 2008
Amid Yuks, A-B Wants Product Benefits Message For Bud Light by Thom Forbes
Bidding For Olympic Green, Adidas Opens Huge Store In Beijing by Thom Forbes
McDonald's Offering New Items For Olympics by Thom Forbes
Consumers Reverse Declining Coupon Trend by Thom Forbes
It's A Great Time To Be A Bourbon by Thom Forbes
Study: E-Mail Is Most Effective Form Of Direct Response by Thom Forbes
Nicholson Steps Down As Pepsi's North America CMO by Thom Forbes
Honda Flourishes With Focus On Smaller Vehicles by Thom Forbes