Around the Net In Brand Marketing Issues for April 2010

Around the Net In Brand Marketing - Friday, April 16, 2010
If You're Going To Rebrand, Do It Well by Thom Forbes
Bill Ford: The Future Is Electric by Thom Forbes
Scott's Jan Valentic Named Chief Sustainability Officer by Thom Forbes
West Coast Bowl Game Renamed Kraft Fight Hunger Bowl by Thom Forbes
Coupon Use Surges; Nielsen Suggests Targeting Enthusiasts by Thom Forbes
2010 Fortune 500: Wal-Mart Back On Top by Thom Forbes
Around the Net In Brand Marketing - Thursday, April 15, 2010
SoBe Using Collaborative 'Workshop' Approach To Marketing by Thom Forbes
FIFA Cracks Down On Ambush Marketing, Small Vendors by Thom Forbes
Senators: Baggage Fees 'Skyway Robbery'; Spirit CEO Defends Them by Thom Forbes
The 'New Normal' Demands 'Forensic' Marketing Strategies by Thom Forbes
Apple Delays IPad's International Launch by Thom Forbes
T-Mobile CMO Denny Marie Post Steps Down To Consult by Thom Forbes
Coca-Cola Names Beatriz Perez CMO For NA; Katie Bayne Prexy by Thom Forbes
Ford Becomes Top-Selling Brand In Europe by Thom Forbes
Around the Net In Brand Marketing - Wednesday, April 14, 2010
National Walmart Cell Campaign Touts '$850 in Savings a Year' by Thom Forbes
Michelle Obama 'Accelerates' The Focus Of Food Companies by Thom Forbes
Levi Strauss Reinventing Itself For The Fashion Cognoscenti by Thom Forbes
Toyota Pulls Lexus GX 460 SUV Off Floor Following 'CR' Road Test by Thom Forbes
Molson Coors Launching Clear Beer, Again by Thom Forbes
Q&A: Nivea's Marketing Strategy Is More Than Skin Deep by Thom Forbes
Critics Press For New Management At Denny's by Thom Forbes
Corona Extra Ups Hispanic Marketing by Thom Forbes
Ford Gains U.S. Market Share As Fast As In '77 by Thom Forbes
Puma Launches Eco-Friendly Packaging by Thom Forbes
Around the Net In Brand Marketing - Tuesday, April 13, 2010
Nintendo: 3DS Will Be Biggest Handheld Product Since 2004 by Thom Forbes
Consultant Says Big Mac Wants To Be Like Starbucks by Thom Forbes
Gatorade's Target Broadening As New Products Roll Out by Thom Forbes
Electric Vehicles Gain Real-World Traction by Thom Forbes
Regulators Reviewing Three New Drugs That Curb Appetite by Thom Forbes
Hey Kids, Microsoft's Phat New Kin Phones Will 'Crank Social to 11,' Fo' Shizzle by Thom Forbes
Want To See Clydesdales In Your Parade? A-B Charging $2,000 by Thom Forbes
Thanks To Web, Old Ads Don't Die Or Fade Away by Thom Forbes
Around the Net In Brand Marketing - Monday, April 12, 2010
P&G Emphasizes Design To Win Customers At The Shelf by Thom Forbes
Dockers Sets New Course On The Premium Seas by Thom Forbes
T-Mobile's Clapton-Promoted Fender Handset Is A Hit by Thom Forbes
As Economy Improves, CPCs Increasing Ad Spending by Thom Forbes
Roller-Skating Carhops Making A Comeback by Thom Forbes
'American Trademarks' Traces the Origins of Our Logo Lust by Thom Forbes
MasterCard Online Mall Uses Card Data; Retailers Tailor Offers by Thom Forbes
Palm Said To Be Seeking Bids For The Company by Thom Forbes
Around the Net In Brand Marketing - Friday, April 9, 2010
Wal-Mart Reducing Prices On 10,000 Items by Thom Forbes
Kmart CMO Discusses Layaway, Value, Teens, Apparel And Price by Thom Forbes
Toyota Gets Confrontational In Its PR Startegy by Thom Forbes
AT&T Rebranding As Lifestyle Company In New Campaign by Thom Forbes
Revenge Of The Nerds: How Barbie Got Her Geek On by Thom Forbes
Selling Minority Students On A Career In Marketing by Thom Forbes
Gum And Mints Market Still Fresh Despite Economy by Thom Forbes
Around the Net In Brand Marketing - Thursday, April 8, 2010
Will Nike Spot Featuring Earl Woods Be Gone Tomorrow? by Thom Forbes
United, US Airways Talking; Continental May Be In The Wings by Thom Forbes
Domino's 'Friends' Strategy Will Embrace Social Media by Thom Forbes
Consumers Give Store Brands High Marks Around The Globe by Thom Forbes
Weird Stuff Warehouse Holds History Of Silicon Valley by Thom Forbes
Retailers Prep For Consumer Spending by Thom Forbes
AT&T Image Campaign Accentuates the Positive, Not Products by Thom Forbes
Around the Net In Brand Marketing - Wednesday, April 7, 2010
Spirit To Charge For Carry-On Bags: Bad For Consumers? Or Good? by Thom Forbes
Movie-Themed Wrap Of Monorail Irks Some Disney World Visitors by Thom Forbes
Wealthy Consumers Want Different Relationship With Brands by Thom Forbes
Some Classic Luxury Brands Thrive In Hard Times by Thom Forbes
Rumors: Apple Ready To Launch Into Ad Space by Thom Forbes
Jeff Koons Previews His BMW 'Art Car' Design by Thom Forbes
Target Adds Recycling Stations To All Stores by Thom Forbes
MasterCard Worldwide Names Gangotena CMO; Flanagan Retires by Thom Forbes
Sara Lee Answers Clooney's Nespresso Query With Cheaper Coffee by Thom Forbes
Around the Net In Brand Marketing - Tuesday, April 6, 2010
Sandwich With No Bread: KFC's New Double Down by Thom Forbes
Microsoft Previewing 'Pink' Phone; Apple Readies IPhone OS4 by Thom Forbes
Five Auto Marketing Chiefs Field Questions On Strategy, Future by Thom Forbes
'Feel The Love' Spotlights Crocs' Proprietary Technology by Thom Forbes
Woods Hopes Sponsors Will Give Him A Second Chance by Thom Forbes
For Weight Watchers, Jennifer Hudson Wins A Losing Battle by Thom Forbes
Health Official Willing To Go To The Mat Over Sugared Sodas by Thom Forbes
Carol Cone, Leader In Corporate Goodness, Joins Edelman by Thom Forbes
Around the Net In Brand Marketing - Monday, April 5, 2010
Marketers Explore 3-D Spots Despite Added Cost, Limited Reach by Thom Forbes
Vitaminwater Plays Off Popular Wisdom That It Aids Hangovers by Thom Forbes
Marketers Beefing Up Loyalty Programs To Retain Customers by Thom Forbes
Starbucks' Test Café Flourishes In Eclectic Neighborhood by Thom Forbes
Bob Garfield Signs Off After A Quarter Century Of Columns by Thom Forbes
Apple IPad's Debut-Weekend Sales May Be Surpassing Estimates by Thom Forbes
Branding Deals Come Early In Filmmaking Process by Thom Forbes
Major Advertisers Push World Cup Sponsorship by Thom Forbes