Around the Net In Brand Marketing Editions for May 2010
Around the Net In Brand Marketing - Friday, May 14, 2010
Taco Bell's Set To Launch Three-Entrée $2 Meal Deals
GM Gets Boost From Whitacre's Ads On Repaying Loans
Wireless Big Boys Getting Down And Dirty With Prepaid Plans
Why Starbucks Rebranded Seattle's Best Coffee
Further Lessons In Pinpoint Marketing
Class-Action Diaper Suit Charges P&G With Shifting Blame To Parents
Benjamin Moore Puts $11 Million Into Social Networking
Around the Net In Brand Marketing - Thursday, May 13, 2010
Walgreens Halts Plans To Sell OTC Genetic Test After FDA Query
Retailers Can't Get Enough Brand Bandz To Meet Kids' Demands
General Motors Has Its Own People Actually Trying Out Its Cars
IBM CEO Palmisano Charts Aggressive Course In Analytic Software
P&G To Rate How 'Green' Its Vendors Are
Dollar Stores Face Challenge In Economic Recovery
Wal-Mart May Sell Apple IPad In Electronics Expansion
Disney Sells Power Rangers To Previous Owner, Haim Saban
Jaguar's C.J. O'Donnell Takes Lincoln Mercury Marketing Reins
Around the Net In Brand Marketing - Wednesday, May 12, 2010
D.A. Hits Ralphs With Overcharging, False Advertising Complaints
Exec Says Verizon, Google Developing iPad Rival
Chrysler, Gotham Ready Image Campaign To Lure Back Buyers
Hispanic Marketing Giant Henry Cardenas Goes The Extra Step
Dell's Global Chief Marketing Officer Wins Over This Reporter
Proof Elusive In Claims Of Five-Year Apple, AT&T Deal
Macy's Reportedly Planning Exclusive Hugo Boss Line
Luxury Hotels Bounce Back Faster Than Overall Market
Seattle's Best Coffee Getting New Logo, Expanding
Rodgers And Hammerstein Enjoying A Commercial Revival
FDA's Bad Ad Campaign Seeks Help From Health Care Providers
Around the Net In Brand Marketing - Tuesday, May 11, 2010
Mary Dillon Departs McDonald's To Lead U.S. Cellular
Nordstrom Rack Establishes Retailer's Beachhead In Manhattan
U.S. Men's Soccer Uniform Reflects Our National Indifference
Agency Execs And CMOs Gather In Moscow For Two-Day Summit
Buick's New Demographic Target: Greg and Laurie Robbins
Rattner: Chrysler, General Motors Back On Fast Track
'Everything Everywhere' To Retain Orange, T-Mobile In U.K.
Armstrong Protégé Maureen Sullivan To Lead AOL's Marketing
Around the Net In Brand Marketing - Monday, May 10, 2010
A Behind-The-Scenes Peek At P&G's Response To Diaper Crisis
Experts Split Over Damage To BP's Image
Postmaster General Potter Looks For Innovative Solutions
Norwegian Cruise Line's New 'Epic' Aims To Entertain
Mercedes Extends Into Designing Myriad Products
Nike Looks Beyond Its 'Swoosh' For Growth
JetBlue Asks Its Fliers To Keep Spreading the Word
Smirnoff Named Most Valuable Global Drinks Brand
Coke's Soda Fountain Goes High-Tech
Around the Net In Brand Marketing - Friday, May 7, 2010
Starbucks Pushes Via, Frappuccino In 'Next Level' Campaigns
Beef Producers Promote 29 Varieties Of Lean In New Campaign
Constellation Brands Targets Younger, Tech-Savvy Wine Drinkers
Retiring National Retail Federation CEO Tracy Mullin Reflects On Industry
Soderquist: Values Deteriorating In Retailing
Poll: Is Guerrilla Music Marketing Effective in 2010?
Billboard Texting Campaign Lands Home For Homeless Couple
Around the Net In Brand Marketing - Thursday, May 6, 2010
Power Rangers Guru Launches Saban Brands
Mass Media Pick Up Complaints About Pampers Dry Max Diapers
Mead Johnson's Flavored Toddler Formula Faces Outcry
Tweens Using More Cosmetics; Teens, Young Women Using Less
'Diddy' Inks Exclusive Deal With Macy's For Sean John Line
Gatorade Takes High School Athletes Through G-Series Paces
Nike Outlines Expansion Plans For Smaller Brands
Skype Expands Services To More Countries; Offers Group Video
Dearborn Celebration For T-Bird's 55th Anniversary In June
Around the Net In Brand Marketing - Wednesday, May 5, 2010
Draft Of Online Privacy Bill Draws Fire From Both Sides
Ford Shows Dealers How To Sell Fiestas To Millennials
Bud Light Will Kick Off Exclusive NFL Sponsorship In 2011
Sears' Lampert Says Company Will Be 'Unrecognizable' In 5 Years
P&G Discussing International Sponsorship Of London 2012 Games
Lady Gaga On YouTube: 'Polaroid For Me Is A Lifestyle'
Sustainable Packaging: Road Map Or Road To Nowhere?
Burger King Taps Coke's Natalia Franco As Global CMO
HP Names Richard Gerstein Marketing Chief, Personal Systems
Toyota's Fay, Pflughaupt Swap Roles In Sales, Marketing Shuffle
Around the Net In Brand Marketing - Tuesday, May 4, 2010
J.C. Penney Upgrading Web Site After Three Flat Years
CMOs: Make A Connection Between Brand Promise And Purpose
FedEx Won't Be Going To The Orange Bowl
Bank Of America Documents Its History In 'Story Of Us' Spots
Proactiv Launches An Image Campaign
Recovering Economy Fuels April Auto Sales; G.M. Is No. 1
Could American, US Airways Deal Follow United-Continental?
P&G's Dawn Dish Detergent To Help Fight Oil Spill
Around the Net In Brand Marketing - Monday, May 3, 2010
United, Continental Merge To Form Largest Airline
J&J's Recall Has Parents Rethinking The Value Of Brand Names
ANA: Few Agencies Compensated Based On The Value They Add
K-C's Huggies Brand Providing Grants To Momtrepreneurs
Ford Touting Mustang's Fuel Efficiency To Younger Target
Dairy Queen's Blizzard Mobile Tour Storms Buffet's Omaha
Sony Has High Hopes For Dash Internet Device
Kraft, Coke Move To Vending Machines Resembling Large IPhones
Taylor Swift Signs P&G Deal For CoverGirl Luxury Line Marketing
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