Around the Net In Brand Marketing Issues for October 2010

Around the Net In Brand Marketing - Friday, Oct. 29, 2010
FDA Rejects Another Weight-Loss Drug, Vivus' Qnexa by Thom Forbes
HTC Builds A Strong Brand Name Out Of No-Name Origins by Thom Forbes
Redbox Says It Will Expand Into Digital Realm Next Year by Thom Forbes
Nordstrom Opening NYC Store That Will Give Away Profits by Thom Forbes
Washington Politicians Have Quite A Few Branding Problems by Thom Forbes
Nintendo Bets Big on Social DS System by Thom Forbes
Scene On Shelf: Target Encourages Shoppers To 'Ask Us' by Thom Forbes
Coca-Cola Looks For Another Billion-Dollar Brand by Thom Forbes
Univision Weaves 3 GM Vehicles Into Its Plots by Thom Forbes
Around the Net In Brand Marketing - Thursday, Oct. 28, 2010
How The Lance Armstrong Foundation Became Livestrong by Thom Forbes
The Path To Misleading Claims Is Paved With Dubious Intentions by Thom Forbes
A Forthright Q&A With Subway CMO Tony Pace by Thom Forbes
Holiday Inn Plans To Turn Its Bars Into Social Hubs by Thom Forbes
More Retailers, Others Planning Here-And-Gone Pop-Up Stores by Thom Forbes
Criticism Of New Chevy Theme Line Runs Deep by Thom Forbes
P&G's Marc Pritchard Touts Value Of PR by Thom Forbes
New Patent Rules Drag Down Suspenders Firm by Thom Forbes
Diners Love Local And Hate Texting by Thom Forbes
P&G Looks Outside Company For Great Ideas by Thom Forbes
Around the Net In Brand Marketing - Wednesday, Oct. 27, 2010
Can Microsoft Resurrect Itself As A Consumer Brand? by Thom Forbes
Kraft Spreading The Wealth For Philadelphia Cooking Creme by Thom Forbes
Walmart Tests Social Commerce Model With 18% TV Discount by Thom Forbes
There They Go, Reinventing The Light Bulb Again by Thom Forbes
Loyalty Be Damned, Car Buyers Go Where The Bargains Are by Thom Forbes
Knicks Reach Out, Seeking a Connection To Disillusioned Fans by Thom Forbes
Consumer Reports: GM Reliability Makes Great Strides by Thom Forbes
Hells Angels Sues Alexander McQueen, Saks Over Trademark by Thom Forbes
Around the Net In Brand Marketing - Tuesday, Oct. 26, 2010
BP CEO Accuses Media, Competitors Of Fear-Mongering by Thom Forbes
Chevy, 'Marketing Board' Thrash Each Other's Ideas by Thom Forbes
Dell Breaks New Global Campaign As Creative Review Continues by Thom Forbes
Nike, LeBron James Address 'Controversy Head-On' by Thom Forbes
Report Finds Most 'Green' Product Claims Aren't True by Thom Forbes
The Campiest, Craziest And Creepiest Campaign Ads Of The Year by Thom Forbes
The Apple Store Trip As Cultural Touchpoint by Thom Forbes
Burger King Overhauls Leadership Team Following 3G Acquisition by Thom Forbes
Around the Net In Brand Marketing - Monday, Oct. 25, 2010
Big Box Retailers Hope IPads Will Lure Holiday Shoppers by Thom Forbes
JetBlue, Southwest Take Shots At Other Carriers' Baggage by Thom Forbes
Denny's Cafés Seen As Growth Vehicles For Cities, Suburbia by Thom Forbes
Vibram's Five-Toed Running Shoe Making A Splash by Thom Forbes
Diabetes Rates Will Skyrocket Without Heathier Diets, Exercise by Thom Forbes
Young Entrepreneurs Invent Flavor-Changing Gum by Thom Forbes
New N.J. Casino Owner Is Known For Offbeat Marketing by Thom Forbes
Sony Ends Production Of Cassette Walkman by Thom Forbes
Around the Net In Brand Marketing - Friday, Oct. 22, 2010
McDonald's Will Raise Prices And Defend Against 'The Fridge' by Thom Forbes
Citi's 2G Credit Cards Come With Lights And Buttons by Thom Forbes
AT&T Seems To Be Preparing For Life After IPhone Exclusivity by Thom Forbes
Final Buzzer Sounds For Starbucks, Magic Johnson Deal by Thom Forbes
Managing Marketing In The Era Of Empowered Customers by Thom Forbes
First Lady Lifts Fashions Brands She Wears by Thom Forbes
ConAgra Continues To Stress Value In Food Ads by Thom Forbes
Dell To Spend 'Hundreds Of Millions' On Rebranding Campaign by Thom Forbes
Around the Net In Brand Marketing - Thursday, Oct. 21, 2010
P&G Puts Marketing Spotlight On Newer Products by Thom Forbes
Apple Lowers Prices On Upgraded MacBook Air Line by Thom Forbes
'Alco-Speed' Drinks Thriving But Regulation May Be On Its Way by Thom Forbes
Frozen Yogurt Is A Hot Segment by Thom Forbes
Coca-Cola CEO Credits Brand Loyalty As Sales Rise by Thom Forbes
Why Edwards' Avon Alliance Makes Scents by Thom Forbes
Rejection By NBA Gives New Shoes Even Greater Bounce by Thom Forbes
Yuengling Expansion Could Bring Tourism, Wider Distribution by Thom Forbes
McDonald's Profit Rises 10% As Customers Snap Up Smoothies by Thom Forbes
Netflix Experimenting With Online-Only Subscriptions by Thom Forbes
AT&T Dedicating Wall In Every Store To Windows Phone by Thom Forbes
Toyota To Recall 1.66 Million Avalons, Other Cars by Thom Forbes
Around the Net In Brand Marketing - Wednesday, Oct. 20, 2010
Parody Campaign Hits Chevron Ads Promoting Responsibility by Thom Forbes
Kraft Foods Launches 'You Gotta LOL' Online Videos For Moms by Thom Forbes
UnitedHealth Will Reimburse Cancer Drugs At Cost by Thom Forbes
Spa Resorts Try 'Naked Table' Building, Yoga To Lure Executives by Thom Forbes
Busch Light Rolling Out Cold-Activated Bottles by Thom Forbes
The Lure For Catfish Farmers Is Sinking by Thom Forbes
Academic Debate: Should School Lockers Become Billboards? by Thom Forbes
Around the Net In Brand Marketing - Tuesday, Oct. 19, 2010
Walmart Locks In Exclusive On Fat Foam Hair Color Products by Thom Forbes
Disney Buys Rights To Marvel Properties Already In Production by Thom Forbes
Jobs Bashes Android In Analysts' Call Announcing Record Results by Thom Forbes
J&J Recalls Another Lot Of Tylenol Because Of Musty Odor by Thom Forbes
Who'da Thunk Selling Tequila Could Be So Much Fun? by Thom Forbes
MLB On A Mission With Steve Nash, Serena Williams, Mia Hamm by Thom Forbes
In A Sea of Pink, Only The Strong Stand Out by Thom Forbes
Pfizer Enters Diabetes Market Via India by Thom Forbes
Around the Net In Brand Marketing - Monday, Oct. 18, 2010
Starbucks Opens Store That May, Or May Not, Be Its Future by Thom Forbes
Will Apple's Closed-Minded Culture Hurt The IPhone? by Thom Forbes
Ford Earns Kudos As Marketer Of The Year by Thom Forbes
Chevron Ad Campaign Positions Itself As One Of The Good Guys by Thom Forbes
Chrysler Expanding Brand Portfolio As Ford, GM Contract by Thom Forbes
Which Kind Of Ads Do Folks Find Most Helpful? by Thom Forbes
Traffic Bait Doesn't Bring Ad Clicks Online by Thom Forbes
Glenfiddich Campaign Takes On Life's Adventures by Thom Forbes
Visa's Richelle Parham Joins EBay As CMO Of North America by Thom Forbes
Travelers Say They'd Use Kiosks And Other Self-Serve Technology by Thom Forbes
Hong Kong McDonald's To Offer McWeddings by Thom Forbes