Around the Net In Brand Marketing Issues for October 2010
Around the Net In Brand Marketing - Friday, Oct. 29, 2010
FDA Rejects Another Weight-Loss Drug, Vivus' Qnexa
HTC Builds A Strong Brand Name Out Of No-Name Origins
Redbox Says It Will Expand Into Digital Realm Next Year
Nordstrom Opening NYC Store That Will Give Away Profits
Washington Politicians Have Quite A Few Branding Problems
Nintendo Bets Big on Social DS System
Scene On Shelf: Target Encourages Shoppers To 'Ask Us'
Coca-Cola Looks For Another Billion-Dollar Brand
Univision Weaves 3 GM Vehicles Into Its Plots
Around the Net In Brand Marketing - Thursday, Oct. 28, 2010
How The Lance Armstrong Foundation Became Livestrong
The Path To Misleading Claims Is Paved With Dubious Intentions
A Forthright Q&A With Subway CMO Tony Pace
Holiday Inn Plans To Turn Its Bars Into Social Hubs
More Retailers, Others Planning Here-And-Gone Pop-Up Stores
Criticism Of New Chevy Theme Line Runs Deep
P&G's Marc Pritchard Touts Value Of PR
New Patent Rules Drag Down Suspenders Firm
Diners Love Local And Hate Texting
P&G Looks Outside Company For Great Ideas
Around the Net In Brand Marketing - Wednesday, Oct. 27, 2010
Can Microsoft Resurrect Itself As A Consumer Brand?
Kraft Spreading The Wealth For Philadelphia Cooking Creme
Walmart Tests Social Commerce Model With 18% TV Discount
There They Go, Reinventing The Light Bulb Again
Loyalty Be Damned, Car Buyers Go Where The Bargains Are
Knicks Reach Out, Seeking a Connection To Disillusioned Fans
Consumer Reports: GM Reliability Makes Great Strides
Hells Angels Sues Alexander McQueen, Saks Over Trademark
Around the Net In Brand Marketing - Tuesday, Oct. 26, 2010
BP CEO Accuses Media, Competitors Of Fear-Mongering
Chevy, 'Marketing Board' Thrash Each Other's Ideas
Dell Breaks New Global Campaign As Creative Review Continues
Nike, LeBron James Address 'Controversy Head-On'
Report Finds Most 'Green' Product Claims Aren't True
The Campiest, Craziest And Creepiest Campaign Ads Of The Year
The Apple Store Trip As Cultural Touchpoint
Burger King Overhauls Leadership Team Following 3G Acquisition
Around the Net In Brand Marketing - Monday, Oct. 25, 2010
Big Box Retailers Hope IPads Will Lure Holiday Shoppers
JetBlue, Southwest Take Shots At Other Carriers' Baggage
Denny's Cafés Seen As Growth Vehicles For Cities, Suburbia
Vibram's Five-Toed Running Shoe Making A Splash
Diabetes Rates Will Skyrocket Without Heathier Diets, Exercise
Young Entrepreneurs Invent Flavor-Changing Gum
New N.J. Casino Owner Is Known For Offbeat Marketing
Sony Ends Production Of Cassette Walkman
Around the Net In Brand Marketing - Friday, Oct. 22, 2010
McDonald's Will Raise Prices And Defend Against 'The Fridge'
Citi's 2G Credit Cards Come With Lights And Buttons
AT&T Seems To Be Preparing For Life After IPhone Exclusivity
Final Buzzer Sounds For Starbucks, Magic Johnson Deal
Managing Marketing In The Era Of Empowered Customers
First Lady Lifts Fashions Brands She Wears
ConAgra Continues To Stress Value In Food Ads
Dell To Spend 'Hundreds Of Millions' On Rebranding Campaign
Around the Net In Brand Marketing - Thursday, Oct. 21, 2010
P&G Puts Marketing Spotlight On Newer Products
Apple Lowers Prices On Upgraded MacBook Air Line
'Alco-Speed' Drinks Thriving But Regulation May Be On Its Way
Frozen Yogurt Is A Hot Segment
Coca-Cola CEO Credits Brand Loyalty As Sales Rise
Why Edwards' Avon Alliance Makes Scents
Rejection By NBA Gives New Shoes Even Greater Bounce
Yuengling Expansion Could Bring Tourism, Wider Distribution
McDonald's Profit Rises 10% As Customers Snap Up Smoothies
Netflix Experimenting With Online-Only Subscriptions
AT&T Dedicating Wall In Every Store To Windows Phone
Toyota To Recall 1.66 Million Avalons, Other Cars
Around the Net In Brand Marketing - Wednesday, Oct. 20, 2010
Parody Campaign Hits Chevron Ads Promoting Responsibility
Kraft Foods Launches 'You Gotta LOL' Online Videos For Moms
UnitedHealth Will Reimburse Cancer Drugs At Cost
Spa Resorts Try 'Naked Table' Building, Yoga To Lure Executives
Busch Light Rolling Out Cold-Activated Bottles
The Lure For Catfish Farmers Is Sinking
Academic Debate: Should School Lockers Become Billboards?
Around the Net In Brand Marketing - Tuesday, Oct. 19, 2010
Walmart Locks In Exclusive On Fat Foam Hair Color Products
Disney Buys Rights To Marvel Properties Already In Production
Jobs Bashes Android In Analysts' Call Announcing Record Results
J&J Recalls Another Lot Of Tylenol Because Of Musty Odor
Who'da Thunk Selling Tequila Could Be So Much Fun?
MLB On A Mission With Steve Nash, Serena Williams, Mia Hamm
In A Sea of Pink, Only The Strong Stand Out
Pfizer Enters Diabetes Market Via India
Around the Net In Brand Marketing - Monday, Oct. 18, 2010
Starbucks Opens Store That May, Or May Not, Be Its Future
Will Apple's Closed-Minded Culture Hurt The IPhone?
Ford Earns Kudos As Marketer Of The Year
Chevron Ad Campaign Positions Itself As One Of The Good Guys
Chrysler Expanding Brand Portfolio As Ford, GM Contract
Which Kind Of Ads Do Folks Find Most Helpful?
Traffic Bait Doesn't Bring Ad Clicks Online
Glenfiddich Campaign Takes On Life's Adventures
Visa's Richelle Parham Joins EBay As CMO Of North America
Travelers Say They'd Use Kiosks And Other Self-Serve Technology
Hong Kong McDonald's To Offer McWeddings
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