Karl Greenberg, Feb 17, 2011, 9:45 AM
  • What's The Price Of A Bimmer In Singapore? Bloomberg

    A BMW 335i costs $260,000, but that price isn't fazing buyers who are flush with cash, because of record economic growth in Singapore. To buy a car there, one must traverse a gauntlet of licenses, permits and fees, since the city is trying to cut back on cars and invest in public transport. But the ranks of millionaires in Singapore increased by 35% last year giving it the highest proportion of millionaires of any country. What's a few hundred thou? Read the whole story...

  • Dell Guys Demo How Not To Do Guerilla Marketing Technabob

    Two marketers at Dell's Round Rock, Tex., headquarters dressed up in biker outfits and skull masks and stormed headquarters telling everyone to get in the lobby. Some workers dialed 911 and the SWATs came to arrest the men. Turns out they were trying to demonstrate a new tablet, Dell Streak, that can interface with a Harley. Let's see if it works in jail. Read the whole story...

  • Hefner Is Hood Ornament But Not Driver Forbes

    Playboy sources say that while Hugh Hefner cut a $207 million deal to buy Playboy Enterprises and take it private, his control is honorary. He is actually junior partner in Icon Acquisition Holdings LP. Read the whole story...

  • Pagani Heads To U.S. With Supercar Detroit News

    Pagani Automobili SpA will begin selling the Huayra later this year for a cool $1.1 million. The company's managing director, Francesco Zappacosta said fewer than five will be sold in the U.S. this year. "However we are planning on expanding our factory in the next year and this will allow us to sell between 10 an 15 cars per year in the U.S." The car joins the rarefied company of Bugatti Veyron and Lamborghini Reventon among vehicles that cost more than $1 million. If one needs to ask about the fuel economy of the car, which has a gnarly V12 engine under the hood and a top speed of 230, one probably ought to be looking elsewhere. Read the whole story...

  • Esurance Signs Pac-10 Sponsorship NYSportsJournalism.com

    As the NCAA Division 1 Men's Basketball tournament creeps up, Esurance has signed on to be official car insurance partner of the Pac-10 Conference. Other sponsors include Toyo Tires, Pacific Life and MFS Investment Management. Read the whole story...

  • E*Trade Looks to Outgrow That Talking Baby BusinessWeek

    Quirky TV ads have made E*Trade Financial famous but have done little to help pitch its functional appeal to investors. Can the online brokerage now catch up to its bigger rivals? E*Trade Financial may boast some of the most popular advertisements on TV, but the company still can't make a profit. Hobbled by bad loans that blew up in the financial crisis, it's stuck at fourth place in the highly competitive online brokerage industry.

    E*Trade executives are thus trying a new strategy: While not entirely abandoning their talking baby campaign, they're spending more than half of an increased ad budget on messages without the stock-trading infant. Read the whole story...