It's the 24 Hours of LeMons. That's LeMons, not LeMans. Get it? "It's endurance racing for $500 cars. It's not just an oxymoron, it's for morons" says the official site. A 51 hp Chevette diesel won the "Index of Effluency" at this race of utter lemons, the worst cars ever produced. The race, at various tracks around the country (and with a serious website.)

Writes TheTruth's reviewer about one entry, an incredibly lousy diesel Chevette, "Oh, it was incredibly slow indeed, although the cornering speeds weren't too bad." In the end, the Zero Budget Racing Chevette managed 39th place (out of about 65 entries), which we think makes it the most reliable (and maybe fastest) Chevette Diesel in history. Congratulations, Zero Budget Racing! Read the whole story...

David Boon, who is evidently famous (or notorious) for imbibing more beer on the flight from London to Sydney than any other human, his dispensed with his Victoria Bitter sponsorship for Canadian Club. This is the biggest brand shift by a spokesman since John Laws dumped Mortein for Raid in the 1980s.

Boon will become a central element in the advertising campaign for the North American whisky brand, using the slogan "Boonie's over Beer". Read the whole story...

Here's one that's different: trademark infringement usually involves lawyered-up mammoths going after each other or strong-arming some mom and pop op. But now a chain of seven Florida seafood restaurants, Pincher's Crab Shack, has filed a $2 million lawsuit against Wendy's over the use of the phrase "You can't fake fresh."

The owners of Pincher's, which says it has been using that slogan since 2004, were surprised to see it -- and other "You can't fake ..." slogans -- pop up in recent advertising campaigns for Wendy's. The restaurant claims that no other restaurant in the U.S. has attempted to trademark any slogan containing the phrase "You can't fake." Read the whole story...

The Rugby World Cup is counting on the Major Events Management Act to keep marketing guerillas in orange shirts away from the event. Thirty-six women were arrested during last year's football World Cup after it was believed they were hired by an unofficial sponsor who sold beer.

The Major Events Management Act is legislation established in time for the Rugby World Cup to protect and prevent major event organizers and heavyweight sponsors such as Heineken, ANZ, Emirates, DHL and MasterCard, from being undermined by unauthorized commercial exploitation, or ambush marketing.

Heineken is the official sponsor of Rugby World Cup 2011. In New Zealand, DB distributes Heineken. Advertising by competitor Lion, which owns Steinlager, says: ''To celebrate our 25 years of unconditional support, this year we are bringing back the iconic white can. First introduced in 1981 and not seen since 1992, the white can brings back all the memories of New Zealand's heyday; both on and off the field.'' Read the whole story...

Burger King Corp has moved media from WPP's Mindshare to Publicis Starcom, giving the latter agency the Miami-based company's $300 million planning and buying job.

Mindshare will work with BK during a transition period and Starcom's Tapestry unit will remain BK's multicultural media agency of record in the U.S. Read the whole story...

Convenience stores and casual-dining restaurants are benefiting from an increase in dining-out frequency over the past 12 months, as the national economy shows small signs of improvement.

According to the North American Restaurant and Foodservice Review by AlixPartners, consumers are eating out more often now than they were a year ago. Over the last 12 months, 70% of consumers dined out at least weekly, which is a 43% increase over the first quarter of 2010, based on research on a national sample of consumers over the age of 18.

But dining frequency at convenience stores was up 63%, from an average of 1.6 times a month to 2.6 times per month, according to the study. Chains like Cheesecake Factory, Applebee's and Olive Garden, also saw a big increase versus the past year -- from 2.4 to 3 times a month, a 2% gain. Read the whole story...

New Vitaminwater bus ads in New York, Los Angeles, Chicago and Boston touting the brand's Energy SKU have USB charging sockets for cell phones, tablets, and gaming devices. The ads are by Crispin, Porter and Bogusky. Read the whole story...

InterContinental Hotels Group PLC (IHG), the biggest hotel operator, said it is looking for a new marketing chief to oversee ramp-up global growth from its existing chains and new portfolio additions.

The U.K.-based group said chief marketing officer Tom Seddon is departing, with his responsibilities split on a temporary basis between two senior members of the IHG sales and marketing division. "We are looking for someone with heavier brand experience. We are very brand focused," a company spokesman said. Read the whole story...