Wednesday, July 27, 2011
Karl Greenberg, July 27, 2011, 9:30 AM
  • Are New Organic, 'Green' Cigarettes Really 'Eco Friendly'? USA Today

    New magazine ads for cigarettes with "additive-free" organic tobacco say the products are "eco-friendly." The Natural American Spirit ads say the cigs comprise additive-free, organic tobacco. And ads for Natural American Spirit cigarettes say the same thing, and list environmental efforts by the manufacturer, Santa Fe Natural Tobacco Co. Those ads started in March issues of books like Esquire, Field & Stream, Wired, Mother Jones, Elle and Marie Claire. "It's an egregious ad. It's trying to greenwash a deadly and addictive product," says Vince Willmore of the Campaign for Tobacco-Free Kids, adding research shows cigarettes also are the No. 1 source of litter. "When you hear a product is eco-friendly, you think it's better for you." "We try to be good stewards of the environment," says R.J. Reynolds Tobacco Co. spokesman Seth Moskowitz. About litter, he says a sister company helps fund Keep America Beautiful. Reynolds owns Natural American Spirit. Read the whole story...

  • KFC Ad Is Not The First Designed To Be Seen From Space NPR.org

    A gigantic tile mosaic of KFC icon Colonel Sanders in Rachel, Nev., was built in 2006. KFC says it is "the world's first brand visible from outer space." Not so, say Alex and James Turnbull of the blog Google Sightseeing. They say the oldest "astrovertisement" is a Readymix logo that was carved into the Australian desert in 1965. Read the whole story...

  • Walmart Is Launching In-House Movie Streaming Service CNN

    A new movie-screening service on Walmart.com from Vudu, which it acquired last year, lets customers rent or buy movies over the Internet and stream them to their TVs, Blu-ray players and a variety of Vudu-enabled devices such as Sony's PlayStation 3 and HDTVs from LG Electronics, Sharp and Panasonic. Read the whole story...

  • Christy Turlington, Julia Roberts Ads Banned In UK For Over Airbrushing The Guardian

    L'Oréal has been forced to pull ad campaigns featuring Julia Roberts and model Christy Turlington, after complaints by Liberal Democrat MP Jo Swinson that the images were overly airbrushed. Swinson has fought artifice in advertising photography in depictions of women. The new ads are for L'Oreal's Lanc"me and Maybelline brands. A two-page ad for Lanc"me featuring Roberts, promoted a foundation called Teint Miracle, which it claims creates a "natural light" that emanates from beautiful skin. The ad for Maybelline featured Turlington promoting a foundation called The Eraser, which is claimed to be an "anti-ageing" product. Swinson said that images of both celebrities had been digitally manipulated and were "not representative of the results the product could achieve." Read the whole story...

  • Verizon's Marni Walden Faces New Competitive Challenges From Sprint Fierce Wireless

    Marni Walden, who last year was named CMO of Verizon Wireless, replacing John Stratton, who was elevated to the COO spot, has challenges ahead. In her role overseeing Verizon Wireless' marketing in the months ahead, she has to deal with competitive jabs at Verizon's introduction of a new tiered-pricing plan for mobile data. Sprint, for one, has mocked the move and highlight the caps and throttling employed by Verizon and other competitors, and reiterate Sprint's offer of uncapped smartphone data. But Walden seems confident that Verizon's network and device strategy will persevere. Read the whole story...

  • SoBe Taps Iron Mike For Game Adweek

    PepsiCo's SoBe has partnered with Mike Tyson's Main Event game in launching a mobile gaming campaign for teas, fruit juice blends, and enhanced waters. The "Try Everything Challenge" invites iPhone users to compete for a high score in a fruit-smashing game within the existing Tyson Main Event game. The highest-point earner wins a trip to Las Vegas in October to train with Tyson. SoBe worked with iPhone game developers RockLive and Omnicom's OMD Gaming and OMD's Ignition Factory on the initiative. Mike Tyson: Main Event has attracted 1.6 million downloads so far since its March launch. Read the whole story...

  • General Motors Touts Resurgence In Washington, D.C., Campaign The Detroit News

    General Motors Co. launched an ad campaign this week aimed at U.S. apparatchiks to emphasize its contributions to the U.S. economy and its post-bankruptcy outlook. The ads, in pubs like Politico, National Journal, Roll Call and The Hill, will run through late November. They invite people to take a look at a "completely new" GM. The effort launches with a two-page spread in The Hill. It features a picture of a GM Distribution Center in Rancho Cucamonga, Calif., and its rooftop solar panels. "There's a solar energy company inside every car we engineer," the ad says, noting the carmaker also has solar panels in Zaragoza, Spain; Baltimore; and its Detroit-Hamtramck Assembly Plant. Read the whole story...