Thursday, August 25, 2011
Karl Greenberg, August 25, 2011, 11:15 AM
  • Cause Marketing: Women Prefer Brands That Donate With Each Purchase

    The Integer Group asked a panel of 1,200 Americans what would influence their preference for one brand over another when it comes to causes the brands promote. All things being equal (same product category, price and quality) women say they are most likely to buy from companies backing cures and prevention, with social change, faith-based, animal and child welfare causes also appealing.

    The study found that men and women part ways when mulling products from companies that donate with every purchase: women are more likely to respond to these programs (44% vs. 38% of the overall population) while only 33% of men said donations-with-purchase influences their decision to buy.

    From the cause perspective, consumers were most drawn to Yoplait (and yogurt brands in general), Newman's Own, General Mills, P&G, Kellogg, Campbell Soup, Girl Scouts, Dawn and Avon. Read the whole story...

  • Will Ferrell's Web Venture Open For Advertising San Francisco Chronicle

    Comedian Will Ferrell's FunnyOrDie kiosk for improv clips by celebrities has signed up with Web researcher to promote advertiser-sponsored entertainment.

    Dick Glover, CEO of the L.A.-based FunnyOrDie, said the company, which has shows on HBO and Comedy Central, will expand to live comedy shows before an audience of social-media users who have large followings, chosen through Klout's research. Evidently, the company wants to use social media to get ad revenue without losing its independent appearance. Read the whole story...

  • Whole Foods Tests Wellness Clubs USA Today

    If Whole Foods does it, expect a trend. The nation's largest natural foods chain will, over the next three months, open membership-only Wellness Clubs in a handful of stores, including the first one in Dedham, Mass., which opened last week.

    For a one-time fee of $199 and monthly membership dues of $45, shoppers can get lifestyle evaluations and access to classes in nutrition, cooking and health, along with 10% discounts on 1,000 better-for-you foods sold in Whole Foods. The company plans to expand the Wellness Clubs to most of its 310 stores if the test is a success. Read the whole story...

  • Speaking Of Macy's ... Chicago Tribune

    CVS Caremark Corp. named the former president of stores at Macy's Inc. to be its new president of the CVS/pharmacy division. Chief Executive Larry Merlo previously held the top spot.

    Mark S. Cosby will be responsible for all aspects of the company's retail business including its more than 7,200 retail stores, 19 distribution centers as well as retail merchandising, supply chain, marketing, real estate, front store and pharmacy operations. The appointment is effective Oct. 1. Read the whole story...

  • Macy's Is Top Digital Brand Chain Store Age

    Macy's grabbed the top spot in the Digital IQ Index, a ranking of retail brands based on their "online competence." The index, which measures 64 brands around four parameters (site design, digital marketing, social media, and mobile), gave Victoria's Secret the No. 2 spot. Nordstrom, Sephora and Urban Outfitters,, and Bloomingdales were also in the top 10. Read the whole story...