Tuesday, September 27, 2011
Karl Greenberg, September 27, 2011, 9:16 AM
  • Panasonic To Co-Develop Green Housing In Singapore Green Building Elements

    Singapore's Housing and Development Board, Energy Market Authority and Economic Development Board has partnered with Panasonic to develop an Eco Town. Ten apartments in a housing complex in Singapore have been selected to be models of the viability of energy efficiency in open housing; the project will be officially called the Punggol Eco Town.

    The company was part of Sin-Singapore Tianjin Eco City Project in China as well as the Fujisawa Sustainable Smart Town Project in Japan. Read the whole story...

  • Macy's Is Hiring In Anticipation Of Holiday Season Retailing Today

    Macy's Inc. is boosting seasonal hiring in preparation for holidays. The company said it plans to hire about 78,000 seasonal associates for its Macy's and Bloomingdale's stores, call centers, distribution centers and online fulfillment centers nationwide for the 2011 holiday season. The hiring plan represents an increase of about 4% from the approximately 75,000 seasonal associates hired for last year's holiday season. Read the whole story...

  • Kroger Features Employees Who Are Breast Cancer Survivors In New Campaign Retailing Today

    Kroger has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October, the grocer announced Monday.

    The effort includes putting images of employees who have survived the disease on packaging. The stories are also at SharingCourage.com, an interactive website dedicated to raising breast cancer awareness.

    The company's annual Giving Hope a Hand campaign launched Sept. 25 with 53 Kroger associates who are breast cancer survivors appearing on marketing materials and custom packages of national-brand and Kroger-brand products. The effort includes a store-wide sales promotion offering deals on some 1,600 items including those that feature exclusive, specially marked pink packaging. The promotion represents a Kroger's partnership with brands like General Mills, Kellogg's, Kimberly Clark, Kraft, Pepsi, Procter & Gamble, Purina and SC Johnson. Read the whole story...

  • Visa Has All The Reins In Hand With Sports Marketing Strategy The Big Lead

    Visa has deals with NFL, the U.S. and International Olympic Committees, FIFA, Major League Soccer, the NHL (in Canada) and some 40 Olympic athletes and hopefuls targeting the 2012 Summer Games in London, including 14-time gold medal winner Michael Phelps.

    Barry Janoff tackles Kevin Burke, head of global consumer marketing for Visa, in a Q&A about Phelps, activation for the NFL season and Super Bowl XLVI and the company's "Go World" marketing campaign that will drive awareness up to and through the 2012 Games in London. Read the whole story...

  • All Nippon Airways Gets The First Boeing Dreamliners Los Angeles Times

    Much of the action in the brand new ABC TV show "Pan Am" takes place inside a mockup of the first commercially successful jet airliner, the Boeing 707, which the company introduced in the 1950s. Now, in an odd bit of timing (Sunday night ABC debuted the program) Boeing on Monday rolled out its latest and most advanced commercial passenger jet, the 787 Dreamliner.

    All Nippon Airways Co. was there to receive the planes as the carrier is first in line for the jets, taking delivery at the Boeing's manufacturing facility in Everett, Wash. The event was full of pomp and circumstance with 500 employees, local politicians and aviation industry insiders there to see Boeing hand over the ceremonial key for the new aircraft to All Nippon.

    The first passenger flight from Narita, near Tokyo, to Hong Kong is set for Oct. 26. The plane, which will cost $185 million to $218 million, is the most advanced, fuel-stingy passenger jet ever made, per Boeing. It is the first large passenger jet to have more than half its structure made of composite materials like carbon fiber mesh. The company says the newly developed engines burn 20% less fuel than other planes of similar capacity. Read the whole story...